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Meet Luz Lluncor of New World Mortgage

Today we’d like to introduce you to Luz Lluncor.

Luz, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started with a small office in the city of Downey with a lot of work and passion I started to build a brand. Since the business is very competitive I understood from an early stage the only way to succeed was to work really hard and look for opportunities. I have been involved in my community for years and that has helped me continue to grow in my business.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely there is always challenges, the mortgage industry goes thru downturns and as a business owner, I have learned to always think smart, work strategically and make sure we work with a lot of passion and persistence.

Please tell us about New World Mortgage.
we are mortgage lenders, we specialize in first-time buyers. we are known for our High Level of Customer Service and our community engagement. We are proud to celebrate our 20th birthday this year as NWM. We set ourselves apart by our style of doing business, we care for our customer, our doors are always open and we have customers walking in thru our doors daily without appointments, in our industry that is unheard of. We have earned our YELP award in 2017 for high customer service. We are also highly involved in our community, there is nothing like giving back to our local non-profits.

If you had to go back in time and start over, would you have done anything differently?
One big lesson learned thru the years is that as a small business lending company, we can’t be the same as the big guys. We tried to hard to beat the bigger banks and that is not us, we are unique by the service we provide and most of all our service is personalized to our clients, something our competition can’t do.

Contact Info:

  • Address: 10842 Paramount Blvd Downey CA 90241
  • Website:
  • Phone: 562-884-0241
  • Email:

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