To Top

Meet Lulu Urdiales and Lucrecia Monzon of Lulucita

Today we’d like to introduce you to Lulu Urdiales and Lucrecia Monzon.

Lulu and Lucrecia, please share your story with us. How did you get to where you are today?
Our story stretches over a long period of time. First, my grandmother, Abuela Lu, started making jewelry by going to night school in Alhambra in 1987. The first skill she learned was wire wrapping to understand how the metal handles.

After that, she started making necklaces and using her wiring skills to branch out into earrings and rings. Abuelita started selling to her friends and creating things for her loved ones. She actually started selling at Tupperware parties which were very popular in the ’80s. Cut to the ’90s when Abuelita became an Abuelita, and she paused her work for a while to make sure her grand kids weren’t in danger of swallowing a pearl on accident.

Fast forward to when I was old enough to handle the materials at about  12 years old. That’s when I started creating things and working with Abuelita. It started as a hobby and as a way to make unique gifts for my friends. We had both talked about working together to create a business in the future, and I think that was always a fun idea that we didn’t think would come into fruition.

That changed when I finished my Bachelors and was left in limbo as I think most young adults are in after they graduate. I figured it was the best time to give the business a shot and so we started Shop Lulucita in January 2018.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely had its ups and downs. Our whole process has been trial and error, but I think we keep going because we have each other to fall back on. I think we can both agree that one of the toughest things for us has been finding our niche market.

In the beginning, our first couple of markets were not as successful as we would have liked them to be and that’s completely fine. It’s expected that you’re going to hit some bumps along the way. It took us a while to figure out what we wanted our style to be because between the two of us we can create a whole range of items.

But now a year later we have our style, and we have an amazing support system of followers who love our work, and we couldn’t be more grateful for that.

Please tell us about Lulucita.
We are a grandmother and granddaughter duo creating handcrafted jewelry featuring healing gemstones. We wholeheartedly believe in the healing power of gemstones and use the Chakra Chart as a guide to creating pieces for everyday healing.

Our goal is to make the healing power of stones available to everyone in the form of everyday wear jewelry. We think we have become known for our dainty and intricate designs featuring genuine gemstones. We’d also have to say that we have become known for using the Mal de Ojo in our work.

By combining the healing power with the protective power, we believe that you will be covered to get through whatever is going on in your life. We always tell our customers that the mal de ojo keeps that hater away!

I think we’re proud of that that we can help people realize the power of gemstones and their own power when they realize that gemstones only amplify what is already happening within.

Do you look back particularly fondly on any memories from childhood?
Lulu- I think I’d have to say my favorite childhood memory has become more of a tradition in our house, Sunday morning breakfasts. When my sister and I were little, we knew it was happening when we could hear my dad playing music in the kitchen.

It happened to always either be Frank Sinatra or the Buena Vista Social Club. It became my favorite thing to help my Dad make pancakes, and I think that’s why I’m very good at it now. Sunday morning was that time when we could all just rest from the busy week and catch up to say our “Highs and Lows,” i.e., our highest and lowest points of the week so we could relish in the good and get the bad off our chest.

Lucrecia- My favorite thing to do when I was young was to be active. I loved playing softball, swimming and riding my bike. It was my favorite thing to do. I loved participating in swimming competitions. I was even captain of my softball team. I also loved being a girl scout because we went on excursions to the mountains and to nearby lakes. I think I loved it because I enjoyed being outside. I didn’t like sitting inside. Now when we got a television, it was a different story, but I loved being active.


  • Our Catalog ranges from $10-$100

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in