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Meet Luke Romeo of Romeo Visuals in Downtown

Today we’d like to introduce you to Luke Romeo.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
Right now, I’m the Creative Director of both my own Video Production and Wedding Film companies whilst being a traveling content creator. I’ve managed to build my career around my passion, and I couldn’t be happier with the direction I’m heading in. However, as they always say, the best journeys are often the unplanned ones, and my story is no different. I was at University in the UK studying International Business on a course to join the banking industry.

Bereft of creativity.

During my years of study, I saved up and made use of the long three month summers we were given to travel the world and fall in love with the adventure and connections I made along the way. I started taking Instagram pictures on my phone and slowly began to get recognition for my work, and somehow won a handful of competitions I entered by tagging travel pages and hashtags, with the prices being flight vouchers or free trips! The more of the world I experienced, the more I wanted to capture it properly and do it justice. It is here that I went down the rabbit hole that is the school of YouTube, and after endless hours of tutorials, I slowly became confident using a camera.

During my journey, I learned the most important business lesson, and that is that networking is king, and it truly is about who you know. Whilst traveling I was able to meet like-minded creatives on the same journey as me, but all at different stages – allowing me to learn and be inspired by them! My closest circle of friends consists of people I met through traveling, and now we dart across the world together working on all sorts of creative projects!

To bring the story back to my business, once I graduated from University in 2018, I realized I needed to use my skills and camera equipment to start earning money. I reached out to small businesses in the UK to make short promotional content, and established myself as a Nightlife Videographer in the city I studied at. By being my own boss enabled me to take time off whenever I wanted, so I found myself traveling to Bali and Los Angeles often. Most of my clients were referrals came through the network I’ve been building, and landed my jobs with companies like Adidas and Topdeck Travel. Now I find myself regularly exploring the creative paradise of Los Angeles.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The creative journey is never smooth, especially for the self-employed / entrepreneur. The thrill and endless possibility you have for growth come hand-in-hand with uncertainty and a lack of security. There is no safety net if you let your foot off the gas and haven’t prepared for quiet months. But the hunger to push myself and my business to new heights is worth the risk, and moving forward I’m looking to build systems within my business to automate as much as possible, to allow myself to build other revenue streams to help financial stability.

So, as you know, we’re impressed with Romeo Visuals – tell our readers more, for example what you’re most proud of and what sets you apart from others.
The production company side of my work, Romeo Visuals, is all about producing compelling video narratives driven by creativity and authenticity. We work closely with our clients to communicate their vision with their targeted audience, whilst producing dynamic eye-catching visuals, to ensure our campaigns drive inspiring and impactful business results. I have positioned myself to be incredibly attractive to E-Commerce brands, as I am able to take their products all around the world with me and provide them content from some of the most breathtaking parts of the world.

So, what’s next? Any big plans?
As I’m getting older, my mindset is drifting more and more towards the notion of generational wealth and financial freedom. Now, the Video Production Business is definitely lucrative, but I can personally only do so much myself, as my time is finite. This is where systems and automation is key. A good friend says you need to fire yourself from every aspect of your business to achieve wealth. When you successfully do this, its potential to scale rapidly is insane. I’m also currently delving into the Advertising Agency world and looking to use my skills to work with high-ticket clients on monthly retainer contracts with a focus on running paid ad traffic. This industry will give me even more geographic freedom, as unlike video production, I can run ad campaigns from anywhere at any time, as long as I have the internet.

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