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Meet Luke Lawal Jr. of L & Company in Hollywood, Downtown LA

Today we’d like to introduce you to Luke Lawal Jr.

Luke, please share your story with us. How did you get to where you are today?
I come from a hard-working family and always knew I wanted to be an entrepreneur. I had my first job when he was 15, but I wanted something more for my career. I was working two jobs by the time I was in high school and didn’t want to work for anyone else. Later, I started working at one of the best clubs in the east coast, Love NightClub under the legendary Mark Barnes as a promoter.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being overcharged. A guy tried to charge him 5/6k for a website and 2k to maintain. Creating a media brand and not being able to develop a website. Taught himself.

L & Company – what should we know? What do you do best? What sets you apart from the competition?
All of my entrepreneurial endeavors were created to solve problems. I’m happy to say that my parent company now owns four businesses. I founded my first business, HBCU Buzz, in my dorm room when I was a student at Bowie State University in 2011. When I created HBCU Buzz, I noticed there wasn’t a platform celebrating the HBCU experience, and that was the gap I wanted to fill. Bowie State is in Maryland and is among 107 Historically Black Colleges and Universities (HBCUs). There’s so much happening on these campuses: special events, classes, celebrity visits, bands, dance teams, and high-achieving students. Ultimately HBCU Buzz promotes pride and unity amongst HBCU communities while improving the perception of these schools.

Created in 2016, L & Company works with a variety of brands, companies, and talent from tons of fortune 500 companies to artist recording artists. L & Company is the umbrella company that all my projects and businesses fall under. Taper was created in 2018, while Root Care Health was incorporated earlier this year (2019). Lastly, The Registry was created this year.

What moment in your career do you look back most fondly on?
My proudest moments are broken down into several proud moments of impact derived from feedback. I find pride in helping others, so when people tell me stories about how HBCU Buzz helped their business get out there, or writers land a new job because of their experience with us, or readers that explain how a story from my site changed their lives. A young lady that was recognized on our site as HBCUs Top 30 Under 30 told me that before I published the article she was going to quit. Getting the recognition from us gave her the push she needed to keep going. Now she’s thriving in the PR industry with clients all over the world.

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