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Meet Luis Suárez

Today we’d like to introduce you to Luis Suárez.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I was born in Chile and grew up in Argentina in a small, super supportive family. I think my biggest influence to start my career was all the television I watched during the 90s plus the influence I got at home from my older brother and my father who both used to work in advertising. For me as a kid, it was super clear that I would take a creative career path. My mind bounced from architecture to fine art but years later, I decided to give graphic design a try. That was the first time I got this connection between design and animation and I fell in love with that career. So I decided to take a short animation course to understand the tools and software better. I spent around a year at home focused on that, just learning more and practicing. I enjoyed my learning process and nowadays I do too.

A tipping point in my career was when I presented a short animated piece in a big animation festival and that piece won 1st prize. That put me in contact with other local artists and studios and lead me to my first animation job in a real studio, getting real experience with real clients and deadlines. Those guys are still my friends and I love them so much for the opportunity they gave to me. After two years in that studio, I decided to bounce to get more experience and keep polishing my portfolio. I started freelancing which lead me to a successful several years of meeting more artists and studios from all over the world, getting me involved in bigger projects and brands. One of these studios (State Design) offered me a staff position here in LA and it’s where you can find me today: Doing lead animation among other creatives roles, I love this guys so much and I don’t stop to learn from them everyday. This is my fourth year and so far, it has been an amazing experience for me and my family.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Moving to LA was a huge challenge: Trying to understand who I was in this huge city, why I’m here surrounded by all these talented people, where are my family, my friends, and why is my apartment so small? So many questions came to my mind at the beginning of this journey, but I truly believe that when you are out of your comfort zone that’s when the real changes come to your life. Also, working in a team environment where you have to keep constantly sharing new ideas and giving feedback to other artists on a different language is tough. I believe your work and attitude speak for yourself more than anything in this industry. The language and the practical stuff is just a matter of time. Nowadays, I’m using my voice more and more; I jump to calls with clients on a daily basis and I feel more confident day by day.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m an animator and graphic designer focused on 2D animation, also known as motion graphics. I love to work with simple geometric shapes and a controlled color palette. My favorite type of projects are the ones that require storytelling and character animation. Also in my spare time, I like to do personal projects. I think it’s a perfect excuse to try and explore new techniques, keep you learning, and show the world your voice and what you like most. It’s never perfect, but I like the rush in the action of publishing and showing your work to others; that’s also part of the exercise.

Is our city a good place to do what you do?
LA is one of the biggest hubs of animation in the world. The industry here is so big that I can’t tell how many studios are around. From what I see and hear when I mingle with people from the industry, most of the time we are all really busy. Also, I’ve noticed that it’s hard to find talent available sometimes, so I keep looking for new artists constantly. I definitely recommend this city for someone who is starting in this industry. Fortunately, the COVID situation we are facing now hasn’t changed the demand for animation. The amount of work hasn’t decreased, at least for us. I guess it’s because it is so hard is to put together a crew of people to shoot a commercial. It’s a huge opportunity for the business and also for the artists. I’m curious what will be our standard for the next year.

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