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Meet Luis Martinez of For The Love of Art in Orange County

Today we’d like to introduce you to Luis Martinez.

Thanks for sharing your story with us Luis. So, let’s start at the beginning and we can move on from there.
I was a freelance photographer feeling stuck. Feeling like I was not able to make it and felt discouraged to continue into this profession. So, an idea came to mind. If I am feeling like this, I must not be the only one. I started to throw my idea out to some friends and family that were also in the same position. About starting a team of artists to work and network within each other. I then started to reach out to artist that could benefit from my services and improve their own work. Over time and one by one, we started to grow and grow. We started with a makeup artist, barber and another photographer. We eventually ended up having multiple models, bloggers, graphic designers, hairstylists, videographers and more photographers. (we are currently working on adding local bands to join our team after we create a marketing plan help promote them.)

What we ended up creating is a creative network were we each learned from each other’s professions to better our own craft and create more impactful work. My strength is in business, so any of the team members that needed help with contracts, release forms or marketing, I would be more than happy to sit down with them and work on it. Sometimes we all need someone to believe in us as much as we believe in ourselves. I have no intention into turning this into an agency where we tell people they are not good enough because that is not true. But rather a network for artists to improve their craft and a group of people to support each other when the struggle starts getting heavy. We are stronger in numbers rather than by ourselves.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve had to learn over time that everything takes time and patience. I would say the hardest thing to do is keep our motivation up. To keep our team’s motivation and production up I would create projects for us to work on and have work to add to our portfolio. We first started by working with non-profits and offering our services to them and in return, they gave us a platform to work on. I don’t believe in free work, but if we must do it to start, why not offer it to a good cause.

Then little by little, we started approaching local businesses that couldn’t afford a big fancy agency but needed our services. We started to work with local restaurants, clothing brands and coffee shops. I know how much small businesses struggle to run their shop. Also, another big obstacle has been to manage egos. Including myself too lol Understanding my own ego, I saw that for most of us it has been a defense mechanism, so I manage to work with it when ever these situations popped up.

For The Love of Art – what should we know? What do you guys do best? What sets you apart from the competition?
Our business is stated in our team’s name. A group of freelance artists that have ambition and passion for what we do and are looking to create. I have directed this team to do more commercial and editorial work. We are not quite well-known yet, only within our current and past clients. But we have a strong enough team now that we are going to start making a push. What I am most proud of from this team is that we really support each other and help each other out without giving up on ourselves or each other.

What is “success” or “successful” for you?
My definition of success is being in a place, surrounded by people who support and encourage your ambition and are trying to lift you rather than pull you down. To build a reputation for who we are as people and to have our work speak for itself. I have two criteria for someone wanting to work with us. One, they must take themselves serious and willing to struggle. And second, can our team help them out and are we a good fit for them. At the end of the day I can figure out how to involve somebody into the team, the more the better lol. But ambition is something I am expecting everybody wanting to work with us to have.

Contact Info:

Image Credit:

Yellow Buttons
Lolita The Barber
Bee Vee Makeup

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