Today we’d like to introduce you to Ludovic Nortier.
Ludovic, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my career in Paris (France) as a Graphic designer, then became an Art Director. I was working for some of the most prestigious advertising agencies such as Publicis, Havas, DDB… practicing for for multiple clients: Heineken, Coca Cola, Diesel, Michele Watches, Carlsberg…
After 10 years of freelance, I had the opportunity to move to the US, in Los Angeles to work as a Senior Art Director for a boutique agency called Valdesiga. I spent one year with them working on some amazing projects but I missed the freedom I had in Paris for 10 years. Thus I decided to work freelance again.
By doing this, I now shoot a lot of photo campaigns and direct videos while I am also doing the creative direction. That’s something I have always been passionate about and for me, it stays in the same box of what I was doing previously. Photography, video, art direction, graphic design… it’s all about creating amazing images.
I allow myself to travel a lot and shoot everything I enjoy seeing, which is something I have always wanted to do.
Has it been a smooth road?
Smooth road?! Does it even exist? (lol) The hardest part for me and also the best actually was to move to a totally different country with a different culture.
I had to learn and adapt myself. I spoke English but in the beginning, it was not easy because I got so tired of thinking and speaking English all the time. It took me few months to feel better about it. After work, I could not even go to a bar. Too loud for me and I couldn’t understand what people were saying.
Being freelance in a new country is starting from zero again. Very challenging and very hard. I had to renew my entire network, I should even say I had to create my network. I knew nobody here compared to Paris where everything was going so well for me.
That was probably the biggest struggle I had.
So, as you know, we’re impressed with Ludovic Nortier – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I do many things which I think everyone should do in life. We have to do what we feel is right, what gives us goosebump, what wanna make us cry (in a good way), what makes us emotional! And this is what I have been doing by being a creative person.
I come up with creative concepts (teaming up with a very talented Marketing Director Nathalie Prenot), then I create some mood boards to sell my ideas to the client working on the art direction, I shoot and direct, and also take care of the post production. I basically do what an ad agency does, I guess I am a creative agency!
Coming from Paris is a huge asset for me. I have a european vision creatively wise and my clients love it! Maybe my accent helps… (lol) I am a big fan of efficiency and I get this a lot from my clients. They like how fast I work and how efficient I am. I really don’t like to waste time with useless meetings or meetings that are going to last 7 hours for no reason.
I like going straight to the point and it avoids to waste people time.
Let’s touch on your thoughts about our city – what do you like the most and least?
Los Angeles is amazing! First of, you have to understand that when I go back to Paris, I am always thinking of LA. I love the Cali lifestyle. For me, the environment where I am living and working is very important and by being here, I feel so grateful every single day. L.A is home now!
What I like the least here is when it’s raining!! Yup, I am not at the point of saying ” Yaaaay it’s raining!” and posting pics of the rain on Insta. No, thanks!
- Website: https://ludovicnortier.com/
- Email: email@example.com
- Instagram: https://www.instagram.com/focustheblur/
- Facebook: https://www.facebook.com/ludovic.nortier