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Meet Lucy Snow

Today we’d like to introduce you to Lucy Snow.

Thanks for sharing your story with us Lucy. So, let’s start at the beginning, and we can move on from there.
I began making videos when I was 11 years old. I would convince my friends to let me film them dancing to songs, and I’d spend hours cutting them into complete music videos on iMovie. This hobby continued for years, but I never thought much of it.

In college, I studied Psychology & Communication and worked in marketing. I figured it was a practical career path. In my junior year, I did a marketing internship at the Athletics Department at UCSB.

We put on halftime shows, ran promotions, and did other behind-the-scenes work for the sports games. One week we were asked to find videographers in the area to produce a commercial for the men’s soccer team. I told them I could do it.

The department was skeptical at first, but I convinced them to let me try. I wouldn’t charge anything, this was just for fun. They ended up loving the commercial, airing it during Monday Night Football, and creating a full-time Sports Videographer position for me at the office.

This opened the door to my career as a videographer. I never thought my hobby could end up coinciding with my job, but since that day I have not worked in anything besides video production.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Working for yourself comes with a lot of struggles. You live project to project and sometimes don’t know when the next paycheck will be. You have no job security and no benefits. You have to take out your own taxes. But you are your own boss and make your own schedule. That, to me, is worth it.

We’d love to hear more about what you do.
I’m typically hired for my “digital art.” This is a new genre of short-form content that has been showing up all over social media. It includes GIFs, hyper lapses, photo animations, and other creative ways of meshing video and photo together.

I began gravitating towards this type of media while working under two other incredible video directors, Cache Bunny, and Ari Fararooy. Personally, I love taking still images and bringing them to life by adding moving elements and music. I also love creating doodle animations and have integrated this style into a lot of my video work this year.

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