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Meet Lucie Robert of LazRfit in Downtown

Today we’d like to introduce you to Lucie Robert.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My husband and I discovered laser tag in Europe. We loved the fun, the sport and the fitness of the activity but not the equipment, the branding and the places… After developing a platform that linked players together, we decided to create our own brand of fitness studio that will use laser tag. A Soul cycle type of studio that use laser Tag instead of bikes to improve your cardio, stamina and metabolism. We believe lazRfit to be the perfect workout alternative to everyone who don’t enjoy traditional fitness and look for something fun that will help move more.

After a few years necessary to develop the fitness/laser gear, we moved to LA to open the first ever LazRfit. We found a former MMA gym and we remodeled it with a simple black and white look. We built the park in which about 12 people run, move and shoot during each class.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
– people.
When you move to a different country to launch a product, there are some people and organization that take advantage of your inexperience. Instead of helping you, they don’t do the job, and take money in the process.

As foreigner, we need VISA to set up a company in the US. He created some added pressure…

– Communication, transforming the laser Tag consumption to a fitness one takes time… and some convincing… Even though lazRfit is an intense workout (about 500 calories each class) / people dont believe it until they try because they still have the image of a traditional laser tag.

Please tell us about lazRfit.
lazRfit is the first fitness studio using the laser tag technology as a cardio workout. Our gear is light, very precise technology and we track calories, steps… We set up classes composed by a warmup, 2 intense rounds of lazRfit. In 10 minutes rounds, the player will be asked to run and shoot on others targets and move as soon they have been hit to reactivate their gear. The workout is fun and social because everyone plays together.

The social part set us apart from every other workout. People create bond very easily by shooting at each other. they have things to discuss and start building relationships the more they come to play.

If you had to go back in time and start over, would you have done anything differently?
Be more careful of fake promises. Saving tons of money to invest in Marketing.


  • First class $20
  • Memberships starting at $59
  • Class packages available !

Contact Info:

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