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Meet Luciano Muller

Today we’d like to introduce you to Luciano Muller.

Hi Luciano, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born in Encruzilhada do Sul, in the south of Brazil. It’s famous for its vibrant culture, especially the Carnaval, which I looked forward to every year. I’ll always remember how fascinated I was by the music and the samba dancers and everyone’s amazing clothes. It was a magical time in Brazil that I still miss. Back then, I never imagined I would become a fashion designer in Los Angeles. Growing up, my dad worked in a bank, so we lived in many cities in Brazil. Moving around and seeing new places helped me develop my artistic skills. I drew landscape and abstract images.

When I was a bit older, I decided to study business. It wasn’t for me, so I switched to architecture, which I liked but never really loved. I still feel that there’s an essential distinction between like and love. When I create garments, my last words must be “I love it,” not “I like it.”

After four years of architecture, I found myself feeling confused and tired of it. I was bored. Surely I wasn’t born to be stuck inside an office?

I knew I had to do something fulfilling that I could be proud of. Something had to change, and it was time to make it happen.

In 2010, I moved to San Diego, where I lived for a few months before getting a job in LA. It was love at first sight – I adore this city.

I worked as a valet driver, an Uber driver, and a Lyft driver, sometimes all at once alongside other work. When I got my green card, I felt another phase of my life had begun. I decided to focus on education and see where it would guide me. I considered architecture again, but it was too expensive, so I chose engineering instead, not realizing what I was signing up for. It was so difficult, I even left one class crying from frustration. I was lost again.

I was on the phone with a friend when I passed the fashion department. “Lucchi, why not try it?” he said, “You’ve always had a great style.”

Maybe this was what I had been looking for?

I was still scared when I enrolled, so I asked the universe for a sign that I was on the right path, and every aspect of my studies felt like an answer. I was finally studying something I loved. I made my own pieces for a trip to Mexico. I ended up selling some, and clients began asking for exclusive pieces.

The pandemic hit when I was in my final year. Usually, the graduating class has a final fashion show, and I was crushed when I found out that ours would be online. Even so, I made the most of it and won four “thimbles” – awards for impressive work.

After graduating, I was desperate to start working and begin my real life in fashion, but I was suddenly in another battle. Nobody in the industry seemed to want to give me a chance to prove myself.

I kept believing. I was ready to become a fashion designer. I decided it was time to change everything and focus on my own business.

I gave myself a two-month deadline to make a twenty-piece collection and launch my brand in a runway show. After that time, I didn’t have twenty; I had sixty pieces!

In my last class, in my last year of school, when I was so disappointed that I didn’t have the fashion show, I never could have imagined I would plan my own just a year later.

I worked so hard to make it happen and it was a success! The feedback was extremely positive, and I was proud of how it turned out.

I’m thrilled with what I’ve accomplished so far, but I’m not yet where I want to be. I’ll keep working hard and pushing forward. I know I’m on the right path. And eventually, one day, the world will know Luciano Muller.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey has rarely been smooth in my life, but the challenges I faced helped me grow. When I decided to follow my heart, which told me I needed a change, I moved to the US. I came alone, and I didn’t speak any English, making it much harder. I spent my first few years here working and going to school full-time. I was exhausted and barely had time for anything else. The next big step was attending fashion school. Everything was new, and I was worried about the finances and the language barrier. I had never even touched a sewing machine before, but the whole process fascinated me. I stuck with it, and not only did I love it, but I discovered that I was good at it. I made all A’s and even made the Dean’s Honor List three times consecutively witch I am very proud of!

I have always tried to become the best possible version of myself through these obstacles. I worked hard, took some risks, and believed in myself. I learned everything I could to ensure my success, and I’m grateful for the challenges that helped shape me.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m an artist and fashion designer. My brand, Luciano Muller, focuses on resort-style and nightlife clothing for men and women. I love making pieces for people who want to be seen on the scene. Luciano Muller’s vision is to elevate people’s style by mixing power, elegance, and a touch of sexiness. It’s a blend that creates a unique Boho-Chic-Nightlife look.

My inspiration comes from my favorite designers, like House of Balmain, the experiences I have had, and the places I have visited. My 2020 Spring/Summer collection draws on my love of nature and was unveiled at a fashion show this year. I poured everything into the show, and I am incredibly proud of how it turned out. It was magical.

My pieces have different styles, cuts, colors, and unique fabrics. When I started making clothes, I worked primarily with undergarments, but I have a fantastic collection of kimonos, tops, bottoms, and sets available on my website.

Fashion is the ultimate form of self-expression. When you put on a new garment, it can completely transform you, not only in how others perceive you but also in how you perceive yourself.

How can people work with you, collaborate with you or support you?
I’ve had a lot of support throughout my journey, especially from my Dad. He’s back in Brazil, but he has helped me in every aspect of my life, even from there. He gave me the courage to dream big, and then he helped me make those dreams possible.

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