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Meet Samantha Kin of To Be Loved Events in Oak Park

Today we’d like to introduce you to Samantha Kin.

Samantha, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always loved bringing friends and loved ones together. From planning small family dinners to larger New Years or birthday celebrations, event planning has always been a hobby and passion of mine. And stemming from that, weddings are deeply rooted in my heart because I love love and truly believe that love is the most important thing in this world.

What really ignited my passion for wedding planning was LVL Academy. When I learned about this one-of-a-kind wedding planner workshop led by Lindsay and Heather of LVL Weddings, I knew I would eventually have to attend. In the Fall of 2017, I had the opportunity to attend and receive my certificate from LVL Academy. This 3-day workshop in Orange County taught me almost everything I need to know about wedding planning from vendor management, booking, templates, communications, and so much more. These are all skills that would take me years to learn and perfect on my own. With LVL Academy, years were turned into months for me. The lesson plan is miraculously stuffed with amazing, crucial topics that every wedding planner should know about, and I am so grateful that I got to have that life- and career-changing experience at such an early stage in my life.

My company story all starts from one of my favorite business course during my Junior year Winter 2018 term at the University of Oregon. It was called Introduction to Entrepreneurship led by Katherine Harmon. This was only a few months after my experience at LVL Academy. In this class, we learned about a variety of topics including design thinking, networking, personal branding, entrepreneurial ecosystems, customer discovery and validation, business models, the business model canvas, value propositions, surveying, prototyping, industry, market and competitor analysis, team building, leadership, communication, intrapreneurship, freelancing, storytelling, (most importantly) how to chase after something you are passionate about, and so many more. In this class, we were asked to pursue anything we were passionate about and anything we wanted to really create for our future. This was our large project throughout the term. When it was assigned, there was no question in my mind of what I would do for it. I knew I wanted to start my wedding and event planning company, so I took full advantage of this opportunity to go for it.

This course gave me the opportunity to take the leap and start what I have always wanted to pursue in my life and career. For the course, I talked to several event professionals to learn from them, created my branding, website, and social media accounts, and much more. Along with my professor’s unwavering support, this class gave me the courage to start To Be Loved Events.

I am so grateful for my teacher and mentor, Kate. She was, and always will be, an inspiration to me. Kate and this class were the reasons my business, To Be Loved Events, came to life. This class gave me a reason to pursue my passion over one year ago, and I am so happy it did. I will never forget that class and the skills it taught me.

After Kate’s class, I was empowered to being building my portfolio with styled photoshoots to show my work and what I am capable of planning, coordinating, and styling. As still a full-time student this was a challenge, but all worth it. To this day (only in about one years time), I have planned and executed over ten editorial photoshoots, worked with over 100 vendors in Oregon and California, built relationships that will last a lifetime, and been published in several bridal blogs. My portfolio now is something I am so proud of, and I hope it will give me a great foundation to start booking my own wedding and event clients now in California and Oregon.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think the biggest struggle for me in this process over the past year was balancing a full-time course load of college while wanting to fully pursue my company. While I was building my portfolio there are limitations when you are in college, time and resources, and I did my best to navigate the challenges and do my best in school.

So let’s switch gears a bit and go into the To Be Loved Events story. Tell us more about the business.
To Be Loved Events is a boutique wedding and event planning company located in Ventura County, California. We are able to help you through the planning process from start to finish, or anywhere in between from color palettes and design, behind-the-scenes vendor management, event coordination, and more.

I truly want to spend my life creating beautiful moments of love and happiness within the celebrations I create. To be loved means to have trust in someone and be cared for. My ultimate goal is to be the person my clients can trust on their special days and feel like they are truly recognized, understood and cared for during the planning process and beyond. This is my promise and what I am most proud of. I believe this, my passion for planning, and my organization skills are what sets me apart.

Has luck played a meaningful role in your life and business?
I have been so fortunate (I guess you can say lucky!) that I have the friend and family support that I do. I owe so much of my success in college and my business to them and their love and dedication to me.

Contact Info:

Image Credit:
Stefanie Bendt Photography, Anne Blodgett Photography, Ashley Cook Photography, Angel Sheree Photography, Kirsten Wilson Photography, Karlee Steingrobe Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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