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Meet Louise Ferro of A Lousy Business

Today we’d like to introduce you to Louise Ferro.

Louise, can you briefly walk us through your story – how you started and how you got to where you are today.
I returned from living in Sydney Australia after three years as a single mom with a young children. I was a costume designer/ wardrobe stylist but was out of the loop for a few years from moving over seas and small kids to mother single handed. I suddenly realized that production hours were not a good way for me to raise my kids if I wanted to be a big part in their lives. My son got head lice while starting his new wonderful elementary school in Silver lake called Ivanhoe. I went to the only place close at the time where it cost me $500 + and it wasn’t the best experience. Upon his return to school and helping the school check heads, it was someone at school knowing how much I love kids and know much about lice (it’s huge in Australia as the whole world) said hey, Louise why don’t you start your own business.

I started it after much research and using my overseas experiences and wanted to have fun with it (as states the name) as well as educate folks on the subject. It was from the start my idea to give back to the community, so I was the only one to donate to our community public schools ,child and LGBT social services. The rest is history. I couldn’t have done it with out my wonderful schools with incredable families in my neighborhood. It’s all about community and education on this “lousy” subject!

I truly have the best job with the very best clients in the whole wide world we share! I’m just now finally making my new brillant diy ,afforable, kid friendly, non toxic lice kit called the NittyBag™. Very proud of them as offering the highest quality products and best tools of my trade and they are so incredibly, creativly -cute and handy!

Has it been a smooth road?
The road is not always smooth but all the bumps smooth themselves out it seems . My mind is very creative and business isn’t my forte so that was the biggest struggle, along side of creating something totally new while having limited funds to work with and the years of the my own clinical studies…oh yes and my own kids to keep happy and healthy added more colorful dimensions for sure! But the true drive of dedication while truly loving what you do makes the ride that much more enjoyable.

So let’s switch gears a bit and go into the A Lousy Business story. Tell us more about the business.
I simply comfort folks in their own homes making it a truly pleasureable experience to help them get rid of head lice for once and for all. They can decide to do their own needed follow up as I leave them with everything they need and more!  It is the very best personal head lice service in the world while also selIing my brillant NittyBag™ that have 3-6 treatments plus a total of 9 compontents that most can be reuse. Because I wanted the best solution to truthfully work that was also afforadble and with my own clinical studies I have it right, and it’s really very simple.  A client told me that I was the pied piper of lice. I make it super fun and thrive on helping people. I’ve been an educated proffessional for over 10 years experience on the subject and letting folks know my clever secrets and how to save tons of money and be on top of it from the beginning is what I’m all about!

How do you think the industry will change over the next decade?
When I started there was only a few of us and most were big expensive salons. It’s already gotten so much bigger and competive as now your dealing with big business and corporations wanting a big piece of it. Folks selling silly ‘lice’ences for thousands of dollars on their own method of combing ( an important step )) that you don’t need to have, to work in the field. People sellling silly gagets that look impressive that don’t work. Lice clinics going up everywhere’s and even looking like doctors who really aren’t and making folks think it’s much cheaper than it really is when finished. Lice isn’t going away as to be honest there are 10x more folks doing this and 10X more products to buy but 10X more lice. What’s up with that? You see my competitors don’t want people to figure it out. This is a huge multi million dollar business. So companies want you to live in fear and how hard it is to get rid of, while making big money,  Hey this is not rocket science! I offer the eduation/method free on my website with no purchase needed.

Contact Info:

Image Credit:
A Lousy Business Nitkit

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