Today we’d like to introduce you to Ashley Thweatt.
Ashley, please share your story with us. How did you get to where you are today?
I grew up going to performing arts schools and was a dance major all the way through high school. I always loved collaborating with the wardrobe departments in creating costumes for performances. This love for fashion and creating unique outfits led to me wanting to start a career in styling for editorial shoots and working with PR companies to dress celebrities for press events and red carpets. As a freelance stylist, I built a strong creative relationship with photographer and videographer Daniel Fernandez. Since joining forces we have created some beautiful photos with the best models, hair stylist and makeup artist in the Los Angeles area. Currently, I work as the showroom manager for Joken Style Showroom located in the New Mart building in the heart of the fashion district in Downtown Los Angeles. We work with local and international bands to service all wholesale needs of the top USA Major retailers, on-line and specialty stores. At Joken style, I get to create and style photo shoots for our international clients and campaigns for future collections.
Has it been a smooth road?
I am grateful that everything has been smooth sailing so far. My journey has taken many turns but they have all been organic and a natural progression of my career. I have built a strong network of hardworking models, hair stylist and makeup artist in Los Angeles. We have all been really great in working together and providing work and opportunities for each other.
Who, or what, deserves a lot of credit for where you are today?
Photographer and Videographer Daniel Fernandez has played a huge part in my career. We are creative partners and are constantly coming up with projects to shoot together. We push each other to our limits, understand each other’s work ethics and balance each other’s creative antics. He has not only been supportive of my career in fashion but has pushed me to do projects on our own and experiment outside of my comfort zone. I respect him as a photographer and cherish our friendship.
Do you have a favorite type of client or project?
My favorite types of projects are when I get to work with International brands. Working with brands from Turkey, Australia or Greece for example really gives me room to be creative and I get inspired by how these designers think outside the box and push the limits with fashion.
What have been some of the most important lessons you’ve learned over the course of your career?
I would’ve put myself out there sooner and taken more risk sooner in my career. Sometimes I get a little to calculated and over think things. I have missed out on some opportunities early on in my career because I was scared of what might happen. Sometimes it is best to just take risks for things you want for yourself and are passionate about.