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Meet Los Feliz Photographer, Digital Artist, & Retoucher: Joseph Alexander

Today we’d like to introduce you to Joseph Alexander.

Joseph, please share your story with us. How did you get to where you are today?
My creative process can be traced all the way back to high school, where I took my first 35mm photography class. After spending a couple of years in the dark room, I realized I wanted to take my passion of creating and turn it into a career. After high school, I went on to major in advertising and commercial photography. I spent a couple of years interning and assisting other photographers as well as working as an intern at a retouching and digital capture studio. I found my passion growing for digital art and retouching, so I decided to take a detour from using photography as a main source of income and switched over to retouching and selling digital artwork. I now create commissioned pieces of artwork and photo manipulations using the photography and retouching skills I have acquired over the years. I treat digital photos like a blank canvas and use Photoshop as my paint. It’s through these tools I can fully bring my ideas to fruition. By taking the principals of photography and applying them digitally, I’m able to create a hybrid of traditional and digital photographs.

Has it been a smooth road?
I have reached a point where the road is much smoother than it used to be. Starting out in a creative industry can be difficult because not only are you just beginning to get your name out there, you are still trying to define yourself as an artist and create a truly unique and beautiful portfolio. Building a great team of support was also a struggle I had to learn- I feel like many young artists try and want to everything themselves to prove themselves. Trust from your colleagues, clients and in yourself takes time to cultivate and I think it’s important to surround yourself with positive, creative people to draw inspiration from and collaborate with.

What is the most difficult part of what you do?
The most difficult part of the job is the business aspect- accounting, archiving, organizing, invoicing, etc.. It’s not that it’s difficult per se, rather it’s less interesting and tedious. Sometimes when I’m in the middle of a creative flow on a particular project, the last thing I want to do is switch brains and answer emails and keep track of hours spent on the project.

What are you striving for, what criteria or markers have you set as indicators of success?
As an artist, I tend to be a perfectionist when it comes to my work. Early in my career, I felt unsuccessful because I would see my published work and continue making revisions in my head or telling myself I could have done this or that differently. Now, I feel successful when I have brought my visions to life in the form of art, regardless of what the end result is. Success to me is seeing an idea in my head turn into a storyboard and evolve into a final piece of artwork. Success is waking up with drive and ambition. Success has nothing to do with monetary wealth.

So, what’s next? Any big plans?
I’m looking forward to expanding the commercial side of my work into a production studio, where I can collaborate with other artists and co-create more forward thinking artwork together. Once this side of the studio is stable, I plan on moving into video production.

Contact Info:

0-IMG_1294_wk3 1-IMG_1546 2-Joseph_Alexander_Beauty_10 3-static1.squarespace-1 4-IMG_4766 5-IMG_1458_copy 6-Joseph_Alexander_Abiogenesis1 7-Joseph_Alexander_Beauty_04Image Credit:
Joseph Alexander


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