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Meet Los Feliz Photographer: Alicia Reiner

Today we’d like to introduce you to Alicia Reiner.

Alicia, please share your story with us. How did you get to where you are today?
My grandpa was really good at documenting life, he had a photo album for every year dating back to the 50’s maybe even earlier. My favorite thing to do when visiting was look thru all the albums. I loved the feel and look, the different styles within the different era’s. I believe that is where my love for photography and my retro style stems from. My older brother pushed me to get into the photojournalism class in high school but they only offered it to upper classmen, that didn’t stop my mom, she pulled some strings at the community college and I secretly started taking night classes when I was 16.

I continued to do photography/photojournalism/yearbook in high school & when I graduated I took the only other photography classed offered at my community college. I knew I wanted to be a photographer, I just didn’t know how to do it. Back then my work was very fine art.

A dear friend told me that he talked to a recruiter from Brooks Institute of Photography and gave them my name and number. A year later I moved from Montana to Santa Barbara to go to Brooks. I graduated three years later with a BA in Commercial Photography. I interned for: a celebrity photographer, a well known photography studio and a production company. I later got a job for a start up company as a digital editor. After five years with the company I decided to leave, packed all my stuff and headed to Salt Lake for the summer, met wonderful people and did a lot of creative fine art work. I am currently back in my home town of Montana where I have a few personal projects I’m working on along with lifestyle portraits, and editorials. I am a lover of the nostalgia and display that in my work with my colors, subject matter, texture, etc. One of my favorite complements I receive is when someone thinks my photographs are from a different era and done on film.

Has it been a smooth road?
No, I’ve had many obstacles a long the way but somehow right when I think I’m done for, something good comes from it. I’ve had roommates up and move out without any notice and I got stuck with their rent, I lived on friends couches with just a suitcase of my cloths in the trunk of my car. I’ve had people owe me money that I never received for work I’ve done. I’ve had certain family members not support me, think what I do is a hobby and not a real job and try and push me to get a 9-5 job instead. Lots of struggles along the way & I still have them, the only difference is I know they don’t stay forever and they’re all lessons I needed to learn, it only makes me a wiser, stronger and a more determined person today.

What is the most difficult part of what you do?
Hardest part for me is marketing myself. I’m not one that likes to brag or talk about myself or “sell myself.” Getting my work out there is a challenge, much of it is word of mouth. Lots of people don’t understand the value of what I do and the work that goes into my photographs. Yes I’m a photographer, but I’m an artist first and foremost, I don’t just take a picture, I create what I envision in my head and a lot of that is done in post work as well. So many people have professional cameras and do it for a hobby…they under price because eh, it’s just some extra cash for them and customers will choose them solely on how much they have to pay and not the quality of work. It can be a challenge to educate people. You’d be surprised on how many times I’ve done consultations and people say to me “oh, wow, so you’re like a professional photographer, the real deal.”

What is “success” or “successful” for you?
Success to me is being able to take pictures every day and be in that moment. Not stressing or thinking of that next paycheck and where it’s going to come from. Going location scouting and discovering unique & interesting places to take pictures and just being there, where time is on my side, every day is different and unique. Success is definitely a state of mind for me. There’s this quote that I love and truly believe, “When you want something, all the universe conspires to help you achieve it” -Paulo Coelho

So, what’s next? Any big plans?
Well the biggest change so far was me making the move to Montana. I have a lot of personal projects that are in the works that I’m pretty excited about, pushing myself to do more story telling and really explore the surreal/make believe side of my work. I have a few artist in different medians that I am, and would like to, do some collaborations with as well. A little bit of traveling for work as well in Denver & Salt Lake too.

Contact Info:

  • Website: areinerphotography.com
  • Phone: 4062534047
  • Email: aliciakreiner@gmail.com
  • Instagram: areinerphotography
  • Facebook: aliciareinerphotography

 

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