Today we’d like to introduce you to Lorraine Walston.
Every artist has a unique story. Can you briefly walk us through yours?
More than nine years ago I introduced an indoor traction solution to the pet world. I made them originally for Woodrow, my 15-year-old Rottweiler. They gave him the ability to run, and to go where he wanted, and do what he wanted when he wanted! Quality of life. After he passed, I chose to share the gift of mobility with others because you don’t have to look hard to find a dog that needs exactly that. Power Paws are a sock-based for (indoor) traction. They’re called Power Paws because they give dogs “The Power to stand. The Power to stop. And the Power to GO!”. 🙂 Within a week of going live, they were taken outdoors into the snow to protect paws from snow, ice, and salt. After that, the Veterinarians discovered their allergy use, and then I tested for heat to almost 300 degrees! With that, my little indoor traction solution became so much more than just an indoor traction solution. It’s for older dogs, younger dogs, big dogs, small dogs, indoors, outdoors… Power Paws are currently being used by over 140.000 pets in 56 countries for everything from traction, to heat, to snow, to allergies, to rugged outdoor uses. And I used the word “pets” because Power Paws have helped dogs, cats, horses, pigs, squirrels in rehab, a peg-leg goose, a bald eagle, and even a turtle.
Please tell us about your art.
Power Paws are available in up to 11 colors. We have girly colors like pink with a bone, and bright blue with a red heart (like I love my dog), and manly-man colors like black, and blue with a bone. We have an American flag design, and fun holiday designs for Easter, Halloween, and Christmas. We have a snowflake design and red/white and purple/white that go with a lot of pet clothing, leashes, and collars.
I just donated 1000 sets of socks for the pets burned in the California wildfires. 500 sets went to help the Hill and Woosley fires, and another 500 sets went to the Campfire victims in Paradise. Because the fires happened last month, I donated a lot of bright colored socks and Christmas socks. The initial purpose was to help the pets heal (the socks breathe), and provide comfort (they are soft and stretchy), and keep the pets warm as the weather gets colder. Secondarily, the fun colors helped the people caring for the pets smile.
Do you have any advice for other artists? Any lessons you wished you learned earlier?
If you follow your heart, truly doing what you have a passion for, it’s not work. This is critical because being an entrepreneur requires work seven days a week. It requires energy and enthusiasm for your product, and the ability to tell people about it. If you have passion, you can continue and continue every day. There will be challenges, but rarely a bad day. You must be flexible, and creative, and always look for new, better, more innovative ways to do things. If you give your business 50% of your efforts, it will show. If you give 90%, it will be better, but still clear you aren’t “really” in this. You must give 100% effort. You must believe in what you do with 100% of your soul. Doing so will show others your passion, and drive theirs for what you represent.
How or where can people see your work? How can people support your work?
Check our web: https://woodrowwear.com. The colors and options are all there. You can also find us on Facebook. We were one of the first to be awarded a Facebook storefront. We have a presence on Amazon, and many of our resellers sell the products there also.
In addition, we do events all over the state. Recently, we exhibited at the Helen Woodward Dog Surf-a-thon near San Diego, and I expect we will be back there again this year. We have not yet finalized a schedule for 2019, but you’re likely to see us at Pet Expos, and maybe even the Home and Garden show. We have previously exhibited at the Pet Expos in Long Beach, Los Angeles, San Diego, Pomona, and several other locations. We’re currently considering Home Shows in all of the Southern California counties. Check our web, or our Facebook, for event dates and times.
- Use code VoyageLA for 10% off any order
- Website: https://woodrowwear.com
- Phone: 877-737-3545 or 669-235-5029
- Email: Info@woodrowwear.com
- Facebook: https://www.facebook.com/woodrowwear
- Twitter: https://twitter.com/woodrowwear