Today we’d like to introduce you to Lori Huitron.
Hi Lori, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a Los Angeles-Based Luxury Botanical Scalp Specialist and Founder of Scalp Care Line Hui Hui Essentials; I reside in Hollywood, California; I’m a proud Native American / Latina.
I grew up in La Mirada, a suburb in east Los Angeles; as a young Angelino, I’ve always had big American dreams. I moved out to Long Beach, where I started my journey as a hairstylist almost 20 years ago. I have spent the last eight years living in Hollywood, California, with my supportive husband and business partner. Our family business Hui Hui Essentials, is starting to flourish because of our teamwork; when I’m not working on Hui Hui Essentials, I’m at Salon Wire, a botanical-based low tox salon that supports me every step of the way.
In 2015, I lost my best friend to cancer; as a result, I had stress-induced hair loss.
After Vanessa’s death and my hair loss, I spent some time in Hawaii on a Permaculture farm connecting back with nature. I soon found myself diving deep into research on creating something to stimulate my hair growth and give my hair and scalp nutrition; it had to be botanically based with no chemicals or artificial preservatives. As I progressed further into my exploration, I found myself reconnecting with my Native American roots using the methodology that my ancestors had done before me.
After my hair grew back, I realized that I had truly found my dharma, and I wanted to continue to help others with their own scalp issues.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
If you run your own business, there are always bumps in the road! You have to make sure you learn from your mistakes, they are lessons, and I continue to get them regularly!
I never excelled in school. I’m dyslexic, so that you can imagine with any simple writing or reading legal paperwork, I have to double and triple-check everything; it takes me twice as long to get some of the most simple text-based tasks done. Because of this, I often have impostor syndrome. Maybe it’s ancestral trauma of having lower self-worth being Apache Native American and Latina.
I have had supportive people who cheer me on, yet I’ve also had many people who would love for me not to succeed, and that’s hard because we’re still a growing young company. I’m never giving up my mission to create beautiful products with safe family ingredients that help people.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are Hui Hui Essentials, a ritualistic scalp care line; we offer a 100% plant-based growth stimulant called “Scalp Rescue’, that addresses issues relating to a tight, dry, itchy scalp while providing calming effects on your nervous system with our aromatherapy based formula.
We also offer custom-designed four-sided Gua Sha Massage combs called “The Enchantress” these can be used head to toe for lymphatic draining, increased circulation, and blood flow.
I love empowering people to take time for themselves, and our line is about self-care and carving out space for yourself in life, which we think is essential.
What matters most to you? Why?
Giving back and nature, the pandemic opened my eyes to exactly where I spend my money and time.
When I was in Hawaii before I launched Hui Hui Essentials, I made a promise to mother nature. I was on the beach looking into the sunset, and I told her I don’t know how much I can change, but I will try to make as much noise as I can to help these precious ecosystems. To help offset our carbon footprint, we partnered with One Tree Planted, so we plant one tree with each purchase of a Hui Hui Essentials product, and we also donate to ocean conservation; giving back to nature is one of the most important things to me; using glass bottles and recycling package is the little things that we can all do to make a difference.
I hope my story inspires someone out there to follow their passion and make their own dreams come true!
- Email: email@example.com
- Website: www.huihuiessentials.com
- Instagram: www.instagram.com/huihuiessentials
Photography by Victoria Smith Photography by Arto Saari