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Meet Lorenz Christopher Tomaneng of Artbrandco in The Valley

Today we’d like to introduce you to Lorenz Christopher Tomaneng.

Thanks for sharing your story with us Lorenz Christopher. So, let’s start at the beginning and we can move on from there.
Fashion has played a big role throughout my life thus far. Growing up, I’ve always had the urge to dress nice no matter what the occasion was. As a kid, my parents would gift me $200 each year for my birthday. With that $200, I would only spend it on various skate gear and clothes. During high school, I would stay up until 3am every school night trying on different fits until I found the right one. I would even make my whole family late for church at times because I wanted to look fly walking into mass. My goal was to always be the kid who stood out especially through the clothes I wore.

Entering college, my mind was set on becoming a physical therapist. I soon realized it wasn’t for me. I began to notice the huge opportunity social media was giving young creatives and entrepreneurs, so I started to brainstorm different business ideas. I reached the conclusion that I wanted to do something that came natural to me, something I was passionate about. This led me back to what I knew best, fashion. This is when I created Artbrandco.

Artbrandco has not only given me the opportunity to work with other talented individuals, but it has also helped in inspiring a community of artists to continue their creative journey. My passion is to inspire and motivate others through my actions and the art I curate.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting my own business with no real knowledge or background has its bumps on the road. I was bound to fail. However, the doubt from others, especially the ones closest to me, gave me the drive to keep going and stick to what I love to do. Having the willingness to learn more about the fashion industry is key. With the beauty of Google and YouTube, I was able teach myself all the tools a fashion brand needs to become successful and strategically scale at a steady flow. I’m not exactly where I want to be, but I know I’m on the right track.

My partners and I faced many obstacles since our initial capital was out of our own pockets. We took the risk and placed a bet on ourselves. Because of this, we are here today as a LLC and we are still creating clothes and collections seasonally for amazing customers around the world.

I am a strong believer in manifestation. To become who I was desiring to be depended on the way I thought about myself and the actions I did to get through various obstacles.

We’d love to hear more about your business.
As President of the company, I create strategies and designs that align with our brand’s purpose and mission.

One of my favorite accomplishments within the brand was raising $2,400 profit. We raised this amount by designing our “F*CK RACISM” tee. We created this with missions to help win the fight against racism, police brutality and inequality. We donated 100% of the profit between Black Lives Matter Global Network and The Bail Project.

Artbrandco is a fashion label that designs fine storytelling garments while also building a new community for artists where they can feel at home and seek inspiration during their creative journey.

Each collection and individual piece we design is unique and tells a story. Storytelling and fine quality is key for our brand because it then gives our garment a unique purpose.

Our brand’s mission is to create a Home For Artists where their thoughts and ideas are supported by the people in this “home.” When thinking of a home, most people imagine the feeling of comfort, support, happiness and love; however, being an artist sometimes comes with moments where people, especially close family and friends, despise on this career choice and doubt its success. Our brand’s goal is to create a support system for these creative artists where they can find inspiration, motivation and knowledge.

What were you like growing up?
Growing up, there were a few things I fell in love with: hip hop culture, basketball, and military movies. These played a big impact on my overall mentality and the love I have for fashion.

My parents used to always call me the Tagalog word “makulit” which means “stubborn” in English. If you ask anyone close to me, they’d probably tell you I still am. Many may look at this as a negative quality; however, I see it as a positive asset. If it wasn’t for this simple trait, I still would be pursuing in becoming a physical therapist (PT). Don’t get me wrong, PT is still a great career, but I just knew it was not the career for me. You need to be stubborn in order to reach your goals. I’ve met too many talented people who have let their dreams slip away because they cared too much of what their friends and family would say. One thing I have learned within this journey is to not allow anyone to hold you back from what you want to do in life. The only thing that should be stopping you is yourself.

Contact Info:

Image Credit:
Vanessa Amaranto

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