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Meet Lorena Linares of Pkt Management

Today we’d like to introduce you to Lorena Linares.

Lorena, can you briefly walk us through your story – how you started and how you got to where you are today.
I studied acting right out of high school and continued honing my craft deep into my 30’s. During that time frame, I was immersed in Hollywood culture since I grew up with a successful soap star sister, worked behind the scenes in production on films, commercials, and music videos. I was also often in front of the camera, acting in several independent projects and commercials.

I fell in love with Hollywood. But I also fell in love with a man who was to become my husband and started a family. This prompted me to move back to the suburb I grew up in – Downey, California. It was at this time that I decided to hire a manager for my 6-month-old daughter. She ended up being cast on the hit television show Girlfriends as “Baby Morgan.”

This was so much fun for me that I eventually found her an agent and she began booking commercials. My second daughter followed in her big sister’s footsteps and has also achieved success in commercials. I have been so actively involved in all aspects of both of their careers, learning the ins and outs of kids’ show business, that I naturally fell into the role of “momager.” Before I knew it, everyone started asking me what to do and how to get their kids on TV.

This is when I decided to become a manager for kids. I created PKT Management (“Precious Kids Talent”) to help guide parents like me in ensuring they take proper steps in the direction of their children’s dreams. I have also started teaching acting classes for kids, including improvisation and on-camera commercial classes.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Yes, there have been some obstacles along my path as a manager. One of them being that you’re not in control of when or if kids book a project, so sometimes parents can get a little impatient that their kids aren’t booking. But 95% of my kids book national commercials just by following my guidance and specific instructions. So parents that actually commit fully to my advice do experience success with their kids. So my process as a manager is to just guide the parents to the business, equip them with a strong set of tools to succeed, and at that point, they can work at their own pace.

Parents must understand a manager and agent work for free until the client they represent actually books a paying project. So we are doing our best to help clients book projects so everyone involved wins. But sometimes lack of gratitude and patience can be deflating. Of course, every parent wants their kid to be number 1. I do too! I completely get it, but this industry isn’t that easy. It’s arguably the most competitive career to embark upon. So unless a client and their parents are 100 percent committed as I ask them to be, please don’t waste our time. That’s the biggest challenge. Some parents want their kids on TV but aren’t willing to do the work to make it happen.

This is what essentially will prompt me to part ways with a client:
-Not getting work permits
-Canceling auditions
-Not updating casting sites
-Not keeping current headshots
-Not opening a Coogan account

If a parent isn’t willing to do this. I can’t work with them. No one can.

Please tell us about Pkt Management.
The work that I do focuses on managing a child’s acting career by not only understanding and communicating the details of the projects they are being considered for, but also offering career consulting so as to maximize every client’s opportunities by making sure who theytruly comes across in every casting call.

What I’m known for is getting my clients booked! I typically help get them their first job, arrange headshot sessions and refer them to quality agents I am proud to work alongside of. I’m known to help my clients utilize casting sites and I basically give them all the tools and information they need to launch a successful career. I’m also known to teach fun and engaging classes so kids feel confident and camera ready at auditions.

What I’m most proud of is my style of managing. It isn’t overbearing and I make working together fun. If a client wants to work with me, it’s easy and enjoyable. I don’t like to be controlling or bossy. If my client doesn’t care for my guidance, then we go our separate ways. And if a client or potential client wants my advice, then we book a Skype call in the comfort of their own home. Easy breezy! I’m also very proud of the fact that I got 25 of my clients on a national commercial within the span of one year. That was awesome!

Do you look back particularly fondly on any memories from childhood?
One of my favorite childhood memories is when I would dress up alongside my older sister and cousins and perform elaborate shows for our families as well as the ladies at my mom’s Princess House parties (the crystalware equivalent of Tupperware). We would get really inventive with our wardrobe and create scenes where we’d lip-sync and dance.

We’d practice before every performance and it was just so much fun having an attentive audience while exploring my creativity with my peers.


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