Image Credit: Kristina Bakrevski
Today we’d like to introduce you to Lizzy Jeff.
Lizzy, can you briefly walk us through your story – how you started and how you got to where you are today.
It all started on a sunny afternoon on the Las Vegas strip when I finally decided to quit my job as a retail manager at Victoria’s Secret. I left after 11 years and decided to find my way back to LA to pursue my biggest visions. It took me some time to really adjust. I slept on a lot of couches and ate a lot of ramen noodles until I found myself in my flow.
I was helping to run a pretty dope blog called All West Everything with an old friend from a BET internship years prior. At AWE, I would interview the hottest rap artists, attend fly listening parties and pop up at the most beautiful red carpet events.
Eventually, I began curating my own amazing events & because of the wonderful network I gained, they were extra poppin. From there, I created a lane for myself and became a known figure on the scene. Fast forward a few years, I worked in a local dispensary in Venice beach where I learned first hand the healing powers of cannabis and other herbs.
With my background in journalism/PR/event planning, I decided to fuse all of my skill sets and create an empire called Zen & Kush. Here, I could tell a powerful story through art and music while elevating consciousness at the same time.
I wanted others to have the opportunity to learn what I had learned about cannabis and plant medicine in general. I was never a big drinker, so I wanted to curate an alternative social experience for people to thrive and enjoy art, music, and community from an entirely new perspective.
The biggest bonus is that Zen & Kush is also a platform for high-frequency creatives to share their magic, including myself when it comes to my own music. I’ve created a community of intellects and creative geniuses, a beautiful brand and a vortex of inspiration fused with aesthetic opulence.
Zen & Kush feels like family, it feels like evolution.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Though it feels like it’s been a beautiful breeze as I’ve been existing fully in my flow and letting the universe lead, there have certainly been bumps along the path. I had to invest a lot of time, energy and money into my dreams. I had to ask for a great deal of help and get turned down more times than I can count.
Circulating a male-dominated hip hop realm then finding my way into the cannabis industry wasn’t the challenge, but establishing myself and becoming a powerful voice & leader, required intense dedication and diligence.
I was born during the height of the war of drugs in South Central LA. From school to prison pipeline to the growth of the foster care system, I saw first hand the destruction of our families & communities.
I felt what it was like to not have your parents and understood at a young age the impact of mass incarceration. I say this to say, my journey has been intentional and inspired from day one. I show up as my authentic self and tell stories through my art that represent those that have been mistreated & forgotten.
Of course, when it comes to being in the cannabis realm, showing up in a white male-dominated industry with my spirit talk, Goddess energy and Afro requires confidence and assertiveness, but I’ve certainly gained my respect. Its a continuous journey of evolution and sharing my truths as I navigate this industry.
It’s not always easy speaking on mass incarceration in a room full of my non-melanated brothers and sisters, but it’s necessary. It’s also encouraging to see the rise of groups like Equity First Alliance & Good Tree LA stepping up and creating awareness around these issues not only within cannabis but the world in general. I understand the hard work that lies ahead, but I’m also passionate of and ready to shift the culture upward.
We’d love to hear more about your business.
Aside from being a rap Priestess spitting bars of enlightenment and representing the divine feminine, I curate experiential healing events called Zen & Kush. I specialize in creating spaces for people to come together and thrive by supporting each other and being inspired by our various forms of expression.
I’m most proud of the beautiful, glowing community that has formed around me. Zen & Kush is filled with creative geniuses, entrepreneurs, medicine women/men, intellects and leaders of this new emerging renaissance. We are literally creating a fresh paradigm that celebrates, empowers and heals.
Aside from these experiences being alcohol-free, what sets us apart is the fact that you can fully exist as your true self. On any given day, you can wear your most royal, sensual attire and exist in a space that uplifts your mind, body, and spirit.
We focus on the art of self-healing through plant-based cuisine, reiki, yoga, conscious fashion, Sensuality, and intention. It’s certainly a vibe unlike any other
What were you like growing up?
I’ve always been a super positive, innovative & curious being. From being the group leader in class, captain of the basketball team and organizing super poppin kickbacks in my teens, I’ve always been seen as a leader within my friend groups. If the vibe didn’t exist, I would create it.
I was a super nerd growing up and I always had jokes. I’d say I’m a pretty witty and clever person. It was my pleasure making people laugh and feel good about themselves. It was something my grandmother instilled in me to always speak life into others and use my gifts to make the world a little better.
At the age of five, I chose to go vegan, and from there I’ve been on an upward trajectory of wellness and plant-based greatness. I’m the one that reads all the ingredients and asks all the questions.
I know what I like, and I won’t settle for GMO’s, cheap fast fashion and destructive music. It’s vital that we are mindful of what we are consuming and to not accept something without first asking questions. We are the shift.
- Address: 1111 High Vibe Lane
Sunny Los Angeles, Ca 55555
- Website: LizzyJeff.com
- Email: email@example.com
- Instagram: @LizzyJeff
@MikeWallz, @MutherofDragons, @CuriousJosh, @KristinaBaky