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Meet Lizz Rantze of Rantze + Raves in West LA

Today we’d like to introduce you to Lizz Rantze.

Lizz, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started out a theatre kid from San Diego, who never even thought of working behind-the-scenes until I was mistakenly put into a video editing class my senior year of high school. This lead to me pursuing a double major of both theatre and communication (with an emphasis in production) at Marymount Manhattan College in NYC. Whenever anyone asked me what I planned on doing with my life I would proudly answer “first I’ll do Broadway, then perhaps a movie or two before I start my own production company.”

Ah, the bravado of a 19 year old.

While I did do an off off off (off) Broadway show, and my hand can be seen in one feature film, sadly it turns out I was not the next Meryl Streep. However, I did have incredible opportunities during those college years to intern for various production companies including Baz Luhrmann’s Bazmark, Inq, as well as the Cannes Film Festival. It was at that festival when another intern nicknamed me “Rantze and Raves.” I decided right then that if I ever did have a production company, that’s what it would be named.

Cut to me moving from NYC to LA in 2010 and deciding to take all of my training and actually make that production company a reality. What started out as a small editing house (with me as the only editor) has grown into a creative boutique and video production company that collaborates with some of the best freelance artists around Los Angeles to create unique and engaging content for our clients. And for those potential clients that don’t yet have a budget, we have created a YouTube channel that is teaching young brands and creatives how to create content on their own.

So I snuck my way back in front of the camera. I’m coming for you Meryl. One YouTube tutorial at a time.

Has it been a smooth road?
Anyone that has started their own business understands that this is a 24/7 job. You don’t get to turn it off when you get home at night. You sacrifice your time (and sometimes your health) to build this company out of thin air. You have to REALLY love what you’re doing and love the hustle, because people are going to doubt you and push back constantly.

I’m very lucky, fortunate and grateful that I have had a grounding force field of support from my inner circle of husband, family and friends who miraculously believe in me and my crazy vision. That support has helped me through the times when I have either doubted myself or been belittled or challenged for being a female editor/producer/director.

So, to answer your question, yes, there have been (and will continue to be) struggles, no it has not been a smooth road, but I am so grateful to get to do what I love every single day. Even if I may be sleep deprived.

So let’s switch gears a bit and go into the Rantze + Raves story. Tell us more about the business.
As I mentioned, we are a creative boutique and video production company.

What the heck is a “creative boutique”?

So glad you asked.

That is just a fancy way of saying we have graphic and web capabilities as well as video production capabilities. So a brand can come to us with no cohesive visual branding markers (think logo, website, etc.), and we will brand them from head to toe. And because technology is awesome and we are in such a content boom, I created a space with our YouTube show, #sheraves, to be able to teach people how to create content on their own through different apps, tools and techniques.

Rantze + Raves has become known for creating unique content as well as our storytelling capabilities. We try to find lightness in every project, and we often become very close with our clients. I’m pretty proud of the reputation we’ve built and so thankful to our incredible client list.

How do you think the industry will change over the next decade?
Oh man. Technology is changing so rapidly that I don’t think anyone can predict where we will be in 5-10 years! I will say authenticity is a trend that I doubt will go away. People would rather see a video that is raw or flawed in some way. They want to buy things from their favorite influencer, not an ad. But they want that influencer to be real and relatable. Not polished.

I’m actually finding myself hesitant to put my predictions out in the universe because everything is so unpredictable at the moment. But I will tell you one of my secrets to staying up-to-date on technology and apps: teenagers. I am constantly checking in with nieces, nephews and their friends on what apps they are using, what music they are listening to, etc. Don’t tell them, but teenagers tend to drive the market. Most likely, whatever they are buzzing about will become the next big thing.

Contact Info:

Image Credit:
Photos by Rantze + Raves, Jake Loskutoff and Annie McElwain Ainsley.

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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