Today we’d like to introduce you to Lisa Statt.
Thanks for sharing your story with us Lisa. So, let’s start at the beginning and we can move on from there.
I started making jewelry when I stumbled upon vintage charms during one of my usual Sunday outings to a Los Angeles flea market in the mid-80s. These charms inspired me to create earrings and necklaces, which I first sold to the hottest store at the time, Fred Segal. My new jewelry business took off, as I quickly became one of the top designers in Los Angeles, selling to Barney’s, Neiman Marcus, Ralph Lauren, and many high-end boutiques across the country. My earrings caught the eye of actress Julia Roberts who wore them on two separate covers of People Magazine, leading me to sell thousands of the “Julia Earring.” Other A-list actresses such as Jennifer Aniston, Demi Moore, Courtney Cox, and Julia Louis-Dreyfus went on to wear and own my pieces. Soon I was selling jewelry to every major movie studio, top talent agencies, and TV shows. I also worked with top fashion stylists who featured my jewelry in magazine editorials.
Has it been a smooth road?
When I started my business in 1987, the internet and smartphones did not yet exist. Technology was limited to the local Xerox store where I printed photocopies of my necklaces and sent them through the actual mail to buyers around the country. Such a different time back then! Producing my line required a great deal of work and hustle, yet there wasn’t a lot of competition as a jewelry designer. After cultivating a successful business for ten years, I put it all aside to raise my daughter Evan. Now 20 years later, I have reentered the world of jewelry only to find how much the landscape has changed. I realized that there is so much more competition than there ever was due to the accessibility of the internet. Today, I have chosen to keep my line on a smaller scale, concentrating on one-of-a-kind necklaces which gravitate towards an audience with a strong aesthetic eye and an appreciation for jewelry made with thought and care.
So let’s switch gears a bit and go into the Lisa Statt Jewelry story. Tell us more about the business.
As I relaunched my business Lisa Statt Jewelry, four years ago, I decided to focus only on making necklaces. I’ve always had a love for the Victorian era and was inspired to use real Victorian watch chains, repurposing them into statement necklaces for the women of today. It’s thrilling to create a lasting legacy of the rich history of the past by designing necklaces made with turn of the century parts and giving them a modern edge. My line also consists of one-of-a-kind necklaces with a bohemian vibe, created with semi-precious stones, diamonds, African beads, seashells, horn, crystals, and vintage pendants.
My diamond Open Heart necklaces are some of my favorites, as they are made, given, and worn with the message of love. I’m also inspired when looking over old photos from the 70’s on Instagram and Pinterest. This has recently jump-started a new necklace…the Rainbow Heart. The acrylic and rhinestone rainbow heart charm with semi-precious stone chains are fun and full of nostalgia. They celebrate happiness and are currently my best seller. I sell Lisa Statt Jewelry to private customers, select stores, and keep busy with trunk shows and fundraising events.
How do you think the industry will change over the next decade?
I am lucky to be part of the wave of female entrepreneurs with small businesses, as it is so important for women to feel empowered by having a creative outlet and reaping the rewards, both financially and with personal satisfaction. I notice the trend moving away from women buying mass produced jewelry to buying from the designer directly. I believe there is value in this shift as it makes for a more intimate connection between the designer and the customer. I absolutely enjoy meeting my customers in person and running into people on the street who are wearing my designs.
- Website: lisastatt.com
- Phone: 310 869-6263
- Email: firstname.lastname@example.org
- Instagram: @lisastatt
- Facebook: https://www.facebook.com/lisastattjewelry