Today we’d like to introduce you to Lisa Persaud.
Thanks for sharing your story with us Lisa. So, let’s start at the beginning and we can move on from there.
I’ll try to sum it up as quick as possible because my resume is pretty extensive lol. I started in the industry when I was 14 years old, designing event flyers which led me to promotion to then coordinating events. This built a name for me in the business, which I then wanted to start doing for others. I began freelance writing contributing interviews to other publications until I decided I wanted to create a platform for people in ALL fields of the industry – which then led to the creation of Industry Magazine.
A publication I dedicated to showcasing talent both in front and behind the scenes. The Industry manifested opportunities for me beyond my imagination. The relationships I made during its time is ultimately what led to the creation and success of my firm. But before the creation of LPR, I also got direct label experience working with many music labels, most recent Bad Boy Entertainment which also brought me into the branding world (Ciroc and Sean John) That experience taught me a lot and the affiliation branded me. I was juggling a lot, being a brand ambassador, marketing, doing radio (Intact) and hosting events around the world. It was awesome but I wanted to do something more meaningful. So I then decided to commit to PR and create experiences and positive exposure for talent again. Now not only talent but also venue branding which allows me to work with not only a purpose but travel the world branding resorts, product launches, venues, celebrity projects, etc…
The foundation of my firm is based on my network and resources. I’ve always wanted to end up in public relations and my journey got me here.
Has it been a smooth road?
It was definitely a bumpy journey. I think being Canadian, a woman and someone with no immediate “cosign” you have to work harder and smarter. I’ve had opportunities stripped from me for not accepting some inappropriate advances. It’s not easy maintaining your normal social life while trying to build an empire. You lose friends, you miss out on important moments, your health can deteriorate, it’s exhausting – When people say you success requires sacrifice, that is truly an understatement; But if its what you want and love, it’s worth it.
So, as you know, we’re impressed with LP Relations (LPR) – tell our readers more, for example what you’re most proud of and what sets you apart from others.
“LPR” specializes in Media Relations, Luxury Branding and Event Coordination.
In the last two years we’ve worked with branding Jay-Z’s liquor brand D’usse with celebrity dining events under their D’usse Dinner Series campaign, private events for VIP experiences prior to Roc nation shows, intimate listening events for highly anticipated album releases with Def Jam, Universal Records, Republic records and helps artists brand their new products as well as coordinate fundraising events for their organizations.
Aside from music and spirits, we worked with the Bright Future Alliance by creating workshops and celebrity visits to alternative high schools to motivate the youth with artists publicly speaking on their own struggles and challenges. She has infiltrated the sports world by creating the now infamous Players Brunch and celebratory events for the BIG 3, NBA and NFL. In addition to celebrity branding, she has also expanded her talent into venue branding for Kenny Hamilton and Jay William’s new restaurant in LES “The Cabin, Red Rabbit in the meatpacking district (NYC) and the former 70Down Yorkville (Toronto). We have also recently expanded our services to United Emirates of Arabia, United Kingdom and Bermuda.
Let’s touch on your thoughts about our city – what do you like the most and least?
The growth in diversity. Very metropolitan now.
Least… probably that 3 pm traffic. lol
Such a motivating city, full of opportunities and hustlers. I’ve never not left feeling more motivate to do more.
Least, traffic. lol
- Website: www.LisaPersaud.com
- Email: Info@LisaPersaud.com
- Instagram: @TheRealLpeezy