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Meet Lisa Colalillo of Lisa in the City Real Estate

Today we’d like to introduce you to Lisa Colalillo.

Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
I feel like my entire life has been this battle between my left brain and right brain. On now hand, I’ve got a science degree and am super analytical. and on the other hand I’m very creative, love anything that allows me to express myself and communicate ideas.

Entrepreneurship was the only thing I found that satisfies both the analytical and the creative sides of me. And I just don’t know anything else.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No way!

Is it ever a smooth ride?
There’s always challenges… first, it was getting in front of a camera, then what type of content resonated, being good at it, then the backlash that I’m making a mockery of my industry. When I started these comedy videos earlier this year, I said to my friends that in six months things would be really good or I’d be looking for a new career… there’d be no in between.

It was a big risk, especially in my industry where agents are so focused on looking serious and successful… I’m going in the opposite direction with comedy and relate-ability. It can be a very lonely and unsure road when you take a path so different from everyone else… because you really have no clue if it’ll stick.

Please tell us about Lisa in the City Real Estate.
I’m a real estate agent in the city. But I’m an agent that makes funny skit-comedy style videos about real estate.

I started these videos as a way to make real estate less serious, tight-ass, and so transactional. And it felt like I was bringing humanity back into real estate. What happened in a short time, was that I started building a following.. people watched my videos regularly, they reached out to collaborate and showcase their business in my videos.

And so, it started looking more and more like the social media influencer model, except in real estate. A real estate influencer? or a content creator that sells real estate? Whatever you call it, its become the signature of Lisa in the City Real Estate.

If you had to go back in time and start over, would you have done anything differently?
I would’ve focused on making as many mistakes as possible… that’s where you learn and start to really hone a craft. Experiment with ideas… try, then see how it turned out and improve from there. Forget everything being perfect… just do.

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