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Meet Dana Tracy and Bruce Moynagh from LINEA Paolo Shoes in East LA County

Today we’d like to introduce you to Dana Tracy and Bruce Moynagh from LINEA Paolo shoes.

LINEA Paolo was started in 2002 as a Nordstrom exclusive line specializing in European-inspired footwear and has evolved into a go-to fashion brand for women seeking trendsetting styles with exceptional quality and comfort.

The company designs, handcrafts and distributes all our own shoes, and is a family-owned business.

Currently, the LINEA Paolo collection is sold exclusively at Nordstrom,,, and

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
One of our biggest challenges is always staying one step ahead of other fashion footwear brands, and manufacturers, in terms of what’s next in style, new material trends, and quality.

Our style-of-the-moment is a chic street-style-inspired sneaker wedge named FELICIA, which is currently available in 26 colors, and has sold nearly 100k pairs! FELICIA has defined a new “casual chic” footwear category that transitions effortlessly from workday to weekend and anywhere in between.

However, having such a big item in this industry means that everyone else chases your success, leading to imitations from every corner. Fortunately, our core LINEA Paolo customer is very savvy about choosing the original for both the exclusive styling and superior craftsmanship that our brand delivers.

We’d love to hear more about your business.
With each new season, our design team travels internationally, taking inspiration from both run-way and street style fashion, before developing the new collection in direct partnership with our factories. We believe that this immersive creative process, paired with our company-wide mission to continuously develop extraordinary products, has allowed us to grow our loyal customer base of discerning, stylish women.

More than anything, our team shares a passion for extraordinary shoes and the extraordinary women who wear them. Over the past two years, we have seen our business grow exponentially while simultaneously launching initiatives to connect with our customers through our social media. For us, word of mouth referral (both in person and in the digital world) is still the most meaningful way we meet new customers and earn their loyalty. Many of these women own four (or more!) pairs of FELICIA alone and are always eager to spread the LINEA Paolo shoe love amongst their family and friends.

We love that, like our home town of Los Angeles, our customers are diverse and dynamic – spanning generations and vocations – our shoes are favorites amongst professional women, moms, students, influencers, celebrities and athletes. And we are so proud to see how our shoes become wardrobe stapes for their daily lives, special events, and travels.

What role has luck (good luck or bad luck) played in your life and business?
We believe in the power of good luck – especially when it’s backed by a team of positive-thinking, talented professionals who are 100% passionate about making the best shoes possible.


  • Platform Sneakers and Sneaker Wedges from $119.95
  • Flats and Sandals from $99.95
  • Booties from $139.95
  • Boots from $259.95

Contact Info:

Image Credit:
Baldomero Fernandez

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