Today we’d like to introduce you to Lindy Bostrom.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Since I was a small child, I always knew I was destined to be an artist. I guess some people are just born knowing, which can be a blessing and a curse, depending on how you look at it. It chose me as much as I chose it. At first, my creative outlet was in dance, although I always had a gift for drawing & painting as well. I started ballet lessons when I was 7 years old in my hometown of Milwaukee, WI, and ended up with a scholarship to Alvin Ailey in NY at 19. I went on to have a career as a professional concert dancer for the next decade in NYC. It was exciting and deeply fulfilling, even though it was a lot of hard work and commitment with very little financial reward.
Knowing that the career of a dancer can only be spent in one’s youth, as I was nearing 30, I decided to go back to my next love: visual art. I earned my degree in Illustration from Parsons School of Design as an honored student on the Dean’s list in 1993. I lived and worked in New York City for 20 yrs where I worked for several ad agencies and in publishing. Then I was offered a full-time position as Design Director for a national, iconic trade magazine called American Salon. It was great fun doing cover shoots every month – working with the top hair stylists, photographers and models. In 2003 I decided it was time to get out of the “rat race” and took a leap – moving to San Diego, California, where some friends lived.
In San Diego, while I was getting off the ground with Bostrom Graphics, I still needed to make a living and my pursuits landed me the role of Art Director for Pegasus Marketing & Design, a boutique agency specializing in print. A few years later I became Creative Director for Randall International, makers of personal care products for the hotel and spa industries with a focus on package design. I concurrently started teaching typography for publication design at the Art Institute of San Diego before moving to Los Angeles in 2009. In LA I was offered the position of Art Director for Whole Life Times Magazine, which I did for a few years before going full-time into running Bostrom Graphics.
In addition to design, I practice and teach yoga and am a certified Yoga Therapist. A natural transition from my life as a dancer, yoga helps to maintain balance in my life and the lives of my students by the physical and mental/spiritual practice and instruction of such. The practice informs my business relations on the level of personal integrity, accountability and in building peaceful, productive relationships.
Tell us more about Bostrom Graphics.
As the owner of Bostrom Graphics, my goal is to work with conscientious, entrepreneurial-spirited companies who are ready to take their business to the next level. My approach is all about branding. It is a passion to help small business owners develop their brand. I always say: “A brand is not a logo – it starts with an idea and evolves into an experience that is created for your customers. An effective brand will influence every touch point a customer has with your business, whether it’s how someone greets you, the look & feel of a website, or the feeling they’re left with after hiring you for a service or buying your product(s).
So a brand is applied to everything from your website, to your printed materials and the way you & your team members communicate to the environment in which you meet with someone. My favorite part of what I do is the moment when I present a design concept and all of a sudden the conversations we’ve had about vision and ideas and goals becomes REAL. It’s a very exciting moment to see the inspiration and rush my clients have when they get their newly designed materials and finally feel that what they are doing has come to be.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It never is a smooth road, is it!? LOL! One experience that comes to mind is a day that I was directing an important photo shoot for American Salon Magazine in NY. We were doing the cover and story on Clairol and had 5 models lined up. I was living in Battery Park City at the time, right next to the World Trade Center. It so happened that that morning was 9/11/2001. It was a day I will never forget. I was about to enter the first tower of the WTC to get the subway to the studio where we were doing the shoot, and the first plane hit the building!
Needless to say, I did not enter. I ended up walking about 3 miles up to the studio – I didn’t know where else to go – it was total chaos. When I arrived, incredibly, everyone was at the studio: the photographer, all 5 models, hair stylist, make-up artist, clothing stylist… the only one missing was me – and there I was. Everyone was freaking out, and people were running upstairs to the roof to see the burning buildings. I was trying to reach my mom in Wisconsin to tell her I was OK and had trouble getting through. Then someone came running into the studio and said one of the buildings had collapsed! It was a shock.
No one was to leave the city at this point, as the authorities mandated. (BTW, I did finally reach my mom– a very emotional moment, indeed.) With nowhere to go, I suggested we all go ahead and do what we were there to do – the cover shoot! It was great for all of us to focus on something else and get into it. It ended up being a blessing that we worked, as the days and weeks that followed proved to be extremely challenging, and I don’t think we could have coordinated another shoot.
Of course, there have been many other struggles, but I’ll leave you with that story. I think it’s a good one. BTW, I did finally get back to my apartment after 5 months!
What were you like growing up?
I always had interests in art and dance. I sort of had, and still have, a different outlook on life from the mainstream. As a child I could be very quiet, living in my own world – on a Saturday I could spend hours in my room drawing – losing track of time and all of a sudden my mom would be calling up the stairs that it was dinner time!
As I grew older, I became more social. In high school, I was a cheerleader and the class treasurer. I loved throwing parties and bringing people together. I think our true selves always shine through, and we are closer to that essence as children. I delight in spending time with my 10 year old niece, who is always teaching and reminding me to come back to myself…the playful, creative, innocent being that we all are deep down.
- For websites, I offer 3 packages at $500 / $800 / $1200, and then also do custom sites
- Business Cards can be designed and printed (Qty: 1,000) for $80
© Inabata America, © BostromGraphics