Today we’d like to introduce you to Lindsey Harr.
Lindsey, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My story of how I got them where I am today would take novels to write but in short, I would consider myself to be somewhat of an entrepreneur. I have founded and launched several different kinds of business ranging from VIP nightclub hostessing company to Co-founding a tech startup company to becoming a certified yoga instructor. I am someone who has a lot of different passions and in my lifetime so far I have turned those passions into profitable businesses.
Starting this clothing line has always been something I dreamed of doing. I had never started a fashion company before but I decided I was going to learn how to do it now. I partnered up with one of my closest friends, celebrity stylist Jesse J, and together over the last 6 months we have designed and launched our fashion brand, Di Moda Atelier. It has been so much fun and I have gotten the opportunity to learn hands-on, which for me is the best way to learn. Every day we are growing and learning new things. It’s been a really fun ride!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Launching this company has actually been a really smooth road. My partner and I made a vow from the very beginning that we wouldn’t rush ourselves, we wouldn’t force anything and that we would take our time. We would always say to each other that we are not in a rush and that we will do this in a way that is true and authentic to who we are. Things have just fallen into place in such a perfect way.
Bringing that kind of energy into the business has been really amazing. My partner and I will take hikes in the mornings and meditate before we head downtown to fabric source and design, and create. We are both really big into energy and creating peaceful and positive environments for us to work and live in.
Alright – so let’s talk business. Tell us about Di Moda Atelier – what should we know?
Di Moda Atelier is a fashion brand based out of Los Angeles, CA. We have men’s and women’s wear, as well as unisex. We are best known for being more of an edgier bolder brand. My partner and I both like to push the limits and create pieces that you would only see walking down red carpets or worn on a performing artist while on tour.
We make custom pieces for anyone that would like something that no one else in the world has. We create exclusive, timeless, key pieces. People with a great taste in fashion will really appreciate the craftsmanship that goes into making our clothing. We are not mass production, everyone knows what happens when two women show up at the same party in the same dress. We are a full online boutique and everything is made to order for your body.
We have a wide range of different pieces and looks. We create what inspires us at that time, whether it be a couture gown or ready to wear street wear. We really want to be a brand that is in our own lane, we don’t want to be compared to anyone else and we don’t compare ourselves to anyone. Being Authentic and real is always #1 to us.
Is there a characteristic or quality that you feel is essential to success?
Execution! No matter what, executing on ideas and thoughts. Everything is just that, an “idea” until it is fully executed on.
- Website: www.dimodaatelier.com
- Instagram: @dimodaatelier
- Facebook: @dimodaatelier
- Twitter: @dimodaatelier