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Meet Lindsey Bresnick of Set Active in West Hollywood

Today we’d like to introduce you to Lindsey Bresnick.

Thanks for sharing your story with us Lindsey. So, let’s start at the beginning and we can move on from there.
As soon as I graduated from college, I immediately got started working in the corporate world. I was landing all these incredible jobs but I started to realized that I would quit the job eight months in. It started to be a pattern. I quickly realized that I didn’t love reporting to, or working for other people or being told what to do. I knew my passion was social media and all my roles out of college were centered around social media. One day after a hard day at work I came home in tears and decided that I was going to quit the next day and start my own social media company. I had my first client within three days and was able to do it full time just from that one client. Two years after starting that company, I realized how social media can grow a company and decided to switch my focus on to growing my own product instead of doing social media for other people. I launched SET Active in May of 2018 and we now have close to 100k followers and influencers and customers all over the world wearing my product.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road. I had no idea what I was doing at first, I only knew how to market a product via social media. There were many days where I wanted to give up and throw my hands in the air, but getting passed the hard days and not giving up is what sets you apart. I went to school to be a kindergarten teacher, so starting and running a business was not anything I learned in college. I had to watch shark tank and google words that were unfamiliar to me. I had to ask a lot of questions and I got told no a lot of times. When I first announced that I was starting an activewear business a lot of people laughed at me and didn’t believe in me. Getting through the no’s and the laughs has definitely been the hardest part for me.

Please tell us about SET Active.
My company is SET Active. The SET was born out of a desire to give you the freedom to take your look wherever your day takes you. Without leaving your style behind. I decided to not focus on the obvious of activewear, which is designed for working out but to focus on their versatility of the outfit and how you can style it to make it different. I went through 35 different samples before I gave the approval on the final one. My product is comfortable but flattering and hugs your body in all the right places while making you look sculpted and chic. I am most proud of and still blown away by the messages we get saying that my product has changed their lives. That they never felt confident enough to work out or show their style but with SET Active, they finally feel like they belong in society. It’s truly crazy the amount of messages we get saying that SET Active has motivated someone to go to the gym. I think what sets us apart, is how versatile the outfit is. People on social media are constantly tagging us on Instagram showing us how they have styled their SET.

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood is making flyers for my very own babysitting business at the age of 10. I wasn’t old enough to be a babysitter but I called myself a “Mothers Helper” and made flyers and put them in all my neighbor’s mailboxes.

Pricing:

  • Ribbed V Bra- $48
  • Leggings- $65
  • Biker Shorts- $49
  • Box Cut Bra- $45
  • Scoop Neck Bra- $45

Contact Info:

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