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Meet Linda Wang of Karuna

Today we’d like to introduce you to Linda Wang.

Thanks for sharing your story with us Linda. So, let’s start at the beginning and we can move on from there.
I was a fashion buyer for 10 years prior to starting Karuna. It was my mom who introduced me to sheet masks (she lives in Taiwan) and loved the concept of it. The concept resonated with me because I had eczema as a kid. I remember when my doctor instructed me to wrap my eczema with a plastic wrap after putting the ointment on to keep it from evaporating. Sheet masks have the similar concept!

I started Karuna out of my condo. I operated out of there until 4 years ago! I remember the days when all the sales pitch boxes were all packed out of the condo. I also held 3 different consulting jobs while building Karuna so I can pay for my living expenses. It took a lot of sacrifices financially to ensure every dollar invested in the company would be spent on building the company.

My journey had lots of no’s and very few yes’s but the most important thing was to keep my vision focused and eventually opportunities did happen. Keeping an open heart and an open ear kept me learning! I surrounded myself with beauty industry pros to mentor me and help me navigate through the beauty world which is unknown to me at the time.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never a smooth road! Trials and tribulations is just part of the entrepreneur’s path.

You never hear a successful entrepreneur say his/her journey was an easy one. Some of the struggles for me are, making sure cash flow is properly managed so we can continue to have the funds to grow the company. We also dealt with a production mishap where we had to recall our Renewal Eye Mask due to a packaging defect back in 2010. It wasn’t something that I knew how to deal with but I stayed focused to keep sight of what my end goal was and got through it.

Alright – so let’s talk business. Tell us about Karuna – what should we know?
Karuna was the first sheet mask brand launched in the US. We are known as Hollywood’s favorite mask. We work with a lot of celebrity pros (makeup artists and stylists) to use our masks to prime and prep celebrities skin prior to them getting their makeup done. How we set apart from other “like” brands is the quality of our products. We stand behind using the best possible ingredients without sacrificing the quality and efficacy. My proudest moment of the company is my team. We are a small team of 6 people but we manage 2 successful brands!

Being an entrepreneur, you learn to do it all! Currently, my role is product development, marketing, production and business strategy. I wear many hats in the company.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
All of my current employees deserve the credit! Even people who I’ve crossed paths with that helped to mentor me deserve the credit as well! Everyone has their set of skill to contribute. After all, it’s teamwork that builds a great business.

Contact Info:

  • Website:
  • Email:
  • Instagram: @karunaskin
  • Facebook: @karunaskin
  • Twitter: @karunaskin

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