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Meet Linda Tong of KindNotes in Orange County

Today we’d like to introduce you to Linda Tong.

Linda, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2007, technology was already rampant and the personal letters and handwritten notes were no longer a common form of communication and expression. To celebrate my boyfriend-now-husband’s birthday, I wanted to bring back that warm feeling of receiving a letter, but I didn’t want to write a lengthy love letter, afraid it may just scare him away instead! So I wrote little notes and put each one of them into an envelope. Then I placed them into a decorative jar where he can open one note a day for a month-long. He loved it! I thought, not everyone is into crafting or they may not have the time, so I decided to share KindNotes with the world.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I am grateful that I can say it was a smooth road overall. There were minor bumps along the way with inventory planning and receiving materials that weren’t up to our standards, but we were able to quickly resolve them.

We’d love to hear more about your business.
With the rise of the Internet, text messages and email, the excitement of getting a personal letter in the mail is rare for many. With KindNotes, I want to help bring back that warm feeling, with a month’s worth of notes delivered in a keepsake jar.

KindNotes are customizable and pre-made jars of 31 handcrafted messages enclosed in mini decorative envelopes for the recipient to open anytime they need a little pick-me-up. Messages can be selected from our library of options or customers can opt for blank papers to write their own notes. They can also send in their personal notes for us to print and include in their gift. KindNotes was originally for those in relationships, but quickly grew into many different categories such as friendship, inspiration, get well, sympathy, birthday, and more.

What sets us apart from others is not only in the uniqueness of our product and our quality, but also the genuine care that we put into every jar. We make sure every jar is thoughtfully handcrafted so that every recipient can feel the love when they open their KindNotes. It is rewarding to know that we can help spread kindness and smiles to many around the world.

What were you like growing up?
I loved handcrafting things and probably made hundreds of paper cranes and stars in my younger years. I focused mostly on school and was really close to my mom. I had many friends, but was more of an introvert – I still am. I’ve always been an organized person, from my thoughts to my things. I didn’t write much, but my mom always said I was great at it. Looks like everything played a part in starting my own business.


  • KindNotes start at $35.95
  • Free Shipping

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Image Credit:

KindNotes, Inc.

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