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Meet Jen Hardy of LBLC The Label

Today we’d like to introduce you to Jen Hardy.

Jen, can you briefly walk us through your story – how you started and how you got to where you are today.
I started working in fashion in my hometown of Chicago designing and buying for a chain retailer. A fascination with costume and wardrobe design brought me to Los Angeles where I branched out into sales, consulting and ghost designing for several brands. After many years of juggling so many different areas of the business, I decided it was time to streamline and focus on what truly fueled me creatively. Designing has always been my passion and I wanted to focus on creating 100% cruelty-free, contemporary wardrobe staples. With this ethical foundation in mind LBLC The Label was born.

Has it been a smooth road?
Is that even possible?! Haha, Fashion is never a smooth road. Trends are always changing as personal styles evolve, so trying to stay relevant is a constant chess game. Luckily, we have a great team that has made the road for our launch as smooth as it can be.

We’d love to hear more about your business.
LBLC The Label is a contemporary women’s collection that focuses on creating cruelty-free styles for the woman on-the-go. We offer Vegan Leather, Vegan Wool and Vegan Cashmere at an approachable price point and all of our designs can be styled together, which makes it easy to build and maintain an ethically minded capsule wardrobe. I think we set ourselves apart because our collections are intended to lessen your carbon footprint. By only purchasing a few key styles each season that all work with one another, you give yourself the ability to create multiple looks out of a few key pieces. Each season we’ll offer our bestselling essentials in new color-ways along with new trends to layer in because a capsule wardrobe should never feel boring!

In addition to offering our RTW collections, we want to use our platform to help spread awareness to ideas that are important to us and that are pillars of our ethos. Every season we will partner with an organization that stands for something we believe in and a percentage of our sales will be donated to their cause.

Is our city a good place to do what you do?
I love LA for fashion. The people here are so open-minded and accepting of all different styles, so it is a great city to launch a fashion line from.


  • Tees-Sweaters $90-$180
  • Jackets $160-$345
  • Pants $136-$180
  • Cruelty Free, Vegan Products

Contact Info:

Image Credit:

Casey Curry

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