Today we’d like to introduce you to Laurie Brucker.
Laurie, please share your story with us. How did you get to where you are today?
I started LaurieBstyle in my high school bedroom back in 2009. I was a former fashion designer in New York City for 7 years before I realized that the universe had bigger plans for me. And when the time came, I dropped it all; a senior designer position, a six-figure salary, and a New York City lifestyle that, I still rave about to this day.
But none of that fulfilled me. It wasn’t until I went back to school, taking image consulting courses at F.I.T. in New York, that I discovered a spark in me that eventually became my business today. When I graduated with my image consulting certification degree, I promptly moved back to Los Angeles, to start this new endeavor and to make a difference. Image consulting was the perfect blend of all my favorite things. Fashion and style, the science behind dress, helping others, and making this world a brighter place.
Today, I stand almost a decade into starting my personal styling business. I have been so blessed to have worked with powerhouse women, to support their confidence and life trajectory by utilizing style as a tool to their success. It really is the drive behind everything that I do: supporting women to live their best lives. And I don’t just get to do this in private closets, I also get to do this as the style ambassador for the Outlets at Tejon as well as, when I speak to women at conferences and companies.
To me spreading the message that style can be a catalyst for growth in your life has become my new life mission because I have seen what style can do for my clients and myself! It’s game-changing.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
About 2 or 3 years into running my business I remember going to a doctor to say: “I am so stressed out I am making myself sick!” We discussed what was going on in my life and she said to me: “If running your own company is causing you to this extreme, then why don’t you just go get a regular job?” And I looked at her with such defensiveness! (How could she!) I blurted out, “ Never!” So, she asked why? And I said without a beat. “Because I LOVE what I do to help women, and I am really, really good at it!” She then says, “If you are going to choose to be a business owner, then you have to choose all the good AND the bad that comes with it.”
And she is right. Running your own business comes with some pretty major baggage that we need personal tools to help us navigate through. Everything from deep breathing, meditation and exercise, to finding a supporting coach or a group of friends who help push you and give you love at the same time. It sometimes even means making self-care a priority over your business.
It’s the challenges that we go through and the evolution that we grow through, which make us better business owners, more compassionate entrepreneurs and especially makes for one heck of a story when we reach the top. One thing is for sure. The self-doubt, the fear, and the challenges that come up, will always come up, over and over again. But learning to navigate them with compassion, calm and ease is the trick to pushing through and forging onwards to your continued success.
LaurieBstyle – what should we know? What do you guys do best? What sets you apart from the competition?
If you asked me what I do, I have one of those ridiculously long, “slash” titles, a perfect marker of a millennial entrepreneur. I am a certified image consultant, personal stylist, motivational speaker, style ambassador for brands and your best friend cheerleader next door.
From the image consulting and personal styling perspective: I’ve always said I am the “anti-Hollywood stylist”. Most people think of celebrity styling when they hear the term stylist. But I am so far from that. I am a stylist for real women with real bodies and real budgets. My specialty is something I call Stylepowerment™. It’s the educational tools I teach to my clients on how to embrace, own and utilize their own strategic and authentic style. The results empower my clients in their lives and their careers. Style is an absolute game changer and I love being able to teach my clients how to manifest that on the daily Today, my company LaurieBstyle, is synonymous with Stylepowerment™ and body positivity.
Next, as a Motivational speaker, I work with women’s groups, companies and conferences to bring Stylepowerment™ to life through specialized keynote speeches, workshops and on live on stage makeovers (Those are always a total blast to experience!).
But one of my most favorite aspects of my work is my duties as the style ambassador for the Outlets at Tejon. For the past three years I’ve been with the Tejon Outlets as their spokeswoman, chief stylist and so much more. I do everything from styling monthly photo shoots for Bakersfield Life Magazine to going live on the morning news, talking about the trends, the sales, styling models and everything in between. I also research their fashion & trend forecasting for social media and marketing and host facebook lives, insta-stories, live events and runway shows too!
This on-going job has been one of the greatest joys of my career and I love that it allows me to continue to follow my dreams, while still having time and space to support my private clients. It’s the best of all the worlds.
What is “success” or “successful” for you?
I used to think success meant making a lot of money. For years, as I built my business, I could never see myself as successful, no matter how many accolades I acquired! I continued to hustle and would run myself into the ground. If I wasn’t working, then money wasn’t coming in and if I wasn’t bringing in money, then how could I prove that I was successful at all? Many times, because of this, I had imposture syndrome as it didn’t matter how much work I had achieved if I didn’t have the money to back it up. However, some major mindset shifts have helped me see a new way to look at success.
Today, success means to me that I have a job and a life that I love. Success means, that I have enough time and space in my work for balance, friends, laughter adventures and beach days. That I am able to juggle my work life and my personal life, without feeling like one isn’t getting enough attention that the other. The success marker is really different for everyone and it can change over time… But for me, right now, being able to equally prioritize my self-care along my business means I have achieved the ultimate success for my life. Now, who’s ready for a Mani-Pedi?
- Website: www.lauriebstyle.com
- Phone: 310-569-7875
- Email: Laurie@lauriebstyle.com
- Instagram: www.instagram.com/lauriebstyle
- Facebook: www.facebook.com/lauriebstylefanpage
- Twitter: www.twitter.com/lauriebstyle
- Yelp: https://www.yelp.com/biz/lauriebstyle-los-angeles-3
Shelly Waldman Photography (www.waldmanphotography.com)