Today we’d like to introduce you to Lauren Taylor.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Before moving to LA (just made my 3 year anniversary), I lived in NYC for 6 years where I fell in love with fashion. I originally worked at an advertising agency and would fashion blog on the side so I was able to attend NY fashion week for several years and be more immersed in fashion. I knew I didn’t want to work for a magazine so I decided to move to LA and pursue styling. Since I didn’t know anyone I would do correspondent work on the side so I could interview celebrities on the red carpet and meet their teams. From there I made friends with several publicists who took chances on me with their clients and the rest has kind of snowballed to where I am today.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The struggle is real (still is). Its all about relationship building and getting the client/publicist/manager support. Its a lot of networking and putting yourself out there because most people go with the stylist they already have a relationship with or who is most popular. I am always having to prove myself. Which is a good thing because it always keeps me on my toes and ready.
So let’s switch gears a bit and go into the Lauren Taylor Styling story. Tell us more about the business.
I am a celebrity wardrobe stylist. I love working with collaborative clients who’s objective is to elevate their look (whether it’s for a red carpet, panel, etc). I think for me finding my niche in menswear helped me out a lot because there aren’t many African American women stylists who specialize in menswear. Most stylists have a roster of mostly women. Targeting men I feel like helped me get a lot of work in the beginning because it’s an underrated area.
Has luck played a meaningful role in your life and business?
Luck has always played a great role in my life and business because it always helped me meet the right people at the right time. Me working with Timon Kyle Durrett (who is 6’5) and showing that he can still have great style helped me land Joe as a client which has helped me form a lot of great relationships. You never know who you are going to meet so luck has always played a great part in my life and business. Bad luck happens sometimes but I try to focus on the good.
Betty Gabriel, Joe Morton, Logan Shroyer, Joe Morton, Mishel Prada Timon Kyle Durrett