Today we’d like to introduce you to Lauren Matocha.
Lauren, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I left the world of retail in 2014 to start my private styling business. I was the RTW buyer and top salesperson at Elyse Walker in The Palisades. I had been there since 2007 so I had built a significant clientele and following. My clients were wanting more attention so I started doing closet editing for my VIP clients on the weekends and my days off. This allowed me to get to know them and their lifestyle better. From there, I decided to leave and launch my private styling business.
My business is through referral only. My clients are extremely private individuals. They range from industry executives/entrepreneurs, CEOS, top real estate agents, entertainment lawyers, global socialites, and the fashion obsessed. They are not celebrities. They are fashion consumers. They are well informed, major players in the game. They are designer conscious and know how to shop, but they want to feel put together and have that special piece or finishing touch that takes an outfit from a 5 to a 10.
Most of my clients are 24/7. My team and I are constantly shopping for each of them. We give them their own shopping photo stream which we update weekly, sometimes daily, with shopping finds based off of their personalized “Shopping List” or “Wish List” we create for them.
I have access to behind the curtain, one of a kind, exclusive pieces that are not accessible to just anyone. I have built relationships with every major multi-label designer boutique here in LA (Elyse Walker, switch, the kingdom, church, just one eye, Maxfield to name a few,) designer brick and mortars-Dior, Valentino, Saint Laurent, Louis Vuitton, Dolce to name a few… as well as the best luxury online shopping sites-matches, net a porter, Luisa via Roma, Moda Operandi and fwrd. I have a contact person at each store that know each of our clients and pulls items aside before they even hit the floor.
If you know me, you know that I am a huge accessory person and no look is complete without the proper jewelry story. Because of that it only made sense to start my own fine jewelry collection where I sell my private line, Excess Granted, as well as a very curated selection of some of my favorite jewelry designers that I can’t live without. Our clients get a private showing of each of the lines in the intimacy of their own home during a fitting.
From there, they can select pieces and then we coordinate and style them into each of their specific looks or lifestyle. Currently, all of my jewelry is available for purchase through Instagram @excessgranted. Aside from the fulfillment, we get from making our clients look and feel their most confident self, my team and I love finding under the radar lines and designers. Our clients rely on us to present them with what’s new and unique and they don’t want to look like everyone else.
It is about the full experience we give to each and every client. Each outfit is a puzzle that we shop for a piece by piece, detail by detail, shopping for a purpose to complete the perfect masterpiece, no matter if its a custom look for Cannes or carpool. When completed, our client feels special to a different degree and can walk into any room knowing they are the best dressed. Then we can sleep lol.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Ha, definitely negative on that one. I’ll spare you some of the details, but I do think to work at Elyse Walker, toughened my skin a bit. Working with 12-15 girls at one time, most of which had been there for over 5 years… You can use your imagination… It wasn’t the easiest transition from Houston and not knowing anyone. Working my way up from folding t-shirts, to event planning/designer pop-ups and then to being the RTW buyer/Manager/#1 Salesperson was experience building, to say the least.
When I left to go on my own I had already built some great relationships in the fashion/designer/buying world, but getting the brick and mortar relationships were a different story. I had to prove myself as a stylist over time and through sales. I have a great team, so I think that definitely helps and has only grown and maintained these relationships. I definitely had to put in some serious ground work and had lay each and every stone to get where I am today.
So, as you know, we’re impressed with Lauren Matocha – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I have a private styling/personal shopping company. We specialize in wardrobe editing, consulting and styling. I also have a fine jewelry company. No look is complete without the proper jewelry and accessories.
I am most proud of the relationships with stores and designers I have built and the ability to make someone feel their most elevated and confident self.
I think what sets us apart from others is that we actually care how each of our clients feels and look. I also think the detail and planning that goes into each look as well as having a unique eye for color sets us apart from the rest.
So, what’s next? Any big plans?
Some exciting plans in the works… Building out my team of stylists. Adding in some talented new additions (get excited). Building out my jewelry line and collaborating with some of our current designers with exclusive, limited edition pieces. Plans for a Fall Style Suite concept in the works..stay tuned…