Today we’d like to introduce you to Lauren Elizabeth.
Lauren, can you briefly walk us through your story – how you started and how you got to where you are today.
I first daydreamed about being a powerful businesswoman at the age of 11. A VP of Marketing to be exact. To this day, I’m am working to achieve my career goal. I recently graduated with an MBA from Dominguez Hills, and it was one of the smartest decisions I’ve made.
Not only did it educate me about areas of business where my knowledge lacked, but it afforded me the opportunity to create my blog, Breaking Glass – Girl on the Rise. The blog has turned into more than I could have dreamed. It’s the perfect side hustle for me because I love to write and to see women succeed.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would love to say yes, super smooth! That wouldn’t be true though. Launching my blog in my “free time” presented some challenges. I had a major learning curve as I’d never blogged before. I had to develop my own brand and figure out the content. All of that comes with stress, second-guessing the process and yourself and vulnerability. There are a few hits to the pocketbook as well. I realized I needed to dig deep, be 100% honest with myself and teach myself to remove the emotion from my decision making. I had to become a CEO overnight and make the tough decisions.
The biggest struggle I had during the process was building the blog. Being able to see the vision in my head was both a blessing and a curse. Working in marketing my entire career, I am aware that a brand gets one first impression. My first decision was to work with a designer that could see my vision and enhance it. Working with a designer costs money, especially when you want custom assets like backgrounds, signatures, and logos. I knew it was a non-negotiable though, so I signed a contract, and I am so glad I did!
Since the cost was more than I anticipated, I told myself I could build my website to save money. This is where I made the mistake. I signed up for Squarespace and was ready to get started. It took me hours to complete very minor tasks, and I realized that the platform offered some of the features I wanted but not all of them. To have what I wanted I’d need to custom code. That’s what YouTube videos are for, right? I thought I could do it, so after a few too many weeks of frustration, I threw in the towel. I hired the person working on the designs to build the website, and it turned out better than I envisioned it.
My blog is a passion project, so it’s not generating revenue today. I had to have the hard conversions with my husband about covering the costs. I am beyond lucky that my husband is so supportive of everything I do, and he believes I can accomplish anything. We decided to bite the bullet and invest in my blog. I couldn’t be happier with how it turned out. Hiring someone to enhance my ideas and allow me to challenge them with my vision was worth every penny. It helped relieve the stress I was under, and most importantly it gave me the time I needed to generate the content.
So let’s switch gears a bit and go into the Breaking Glass – Girl on the Rise story. Tell us more about the business.
Breaking Glass – Girl on the Rise was created be a sounding board, provide inspiration and validate that no one is alone in their journey to climb the corporate ladder or start a business. I’d love nothing more than to create a community for women who have goals. I want the blog to be a place where women can turn during times of feeling vulnerable or empowered and know there is no judgment. I also want it to be a place where we share celebrations. My goal is to share experiences that woman can identify with and enjoy reading.
I absolutely love the monthly Champagne Celebration series. Each month I highlight a Girl on the Rise, so they can share their story. I’ve been fortunate to interview amazing Girls on the Rise. I learn so much from them, and I am very grateful they want to share. All their stories are unique, filled with passion, and inspiration.
Breaking Glass – Girl on the Rise is different because it’s from me. I share my vulnerabilities, I am raw with my emotions, and I’ve learned I am not afraid to share it all. My blogs are written in my voice, and I don’t hold back even if I wonder what people might think when they read it. In fact, if I catch myself second-guessing what I wrote, I make sure it’s included in the published blog because that is when the real stuff comes out. I have goals for the blog. I’d love for it to turn into public speaking opportunities, cultivate a larger community and add a podcast.
Has luck played a meaningful role in your life and business?
Luck has treated me well over the years. Sure, I’ve had ups and downs, but the ups far outweigh the downs. I wouldn’t be where I am today without my family, friends, and colleagues, which I consider myself lucky to have. In my personal life, I am lucky that I grew up with great parents that doubled as role models and my sister who is one of my closet friends.
I was lucky when fate brought my husband and me together. I found my better half when I was 21, and we’ve been married for 13 years this year. It was literally love at first sight – true story. I was even luckier when his family welcomed me into their family – like I had been a part of it for years. I’ve also been lucky with my career. I’ve had opportunities and excellent bosses and mentors the entire way.
With Breaking Glass – Girl on the Rise, I feel very lucky to have the opportunity to create a community for women working to achieve their goals. I am lucky that so many women have embraced and supported my efforts and I am lucky because there is so much more than I get to experience during the journey ahead.
- Website: www.BreakingGlassGirl.com
- Email: LaurenElizabeth@breakingglassgirl.com
- Instagram: https://instagram.com/breakingglassgirl/
- Facebook: https://www.facebook.com/breakingglassgirl/
Erin & Jake Photography