Today we’d like to introduce you to Lauren Banks.
LaurenSPINZ is the brainchild of artist Lauren Banks. A native Chicagoan, and creative spirit, Lauren studied improvisation at the Players Workshop of Second City and continued her education as a Theater Arts major at Hampton University earning a Bachelor of Arts with Honors. After graduation, Lauren relocated to Los Angeles where she broadened her artistic pursuits with training in metallurgy, beadwork and jewelry design. Throughout her journey, Lauren has felt a deep connection to the energy and property of certain crystals and stones, most notably quartz, amethyst, citrine and tektites. As a continuation of her artistic endeavors, this connection led to the incorporation of crystals into her personal jewelry and in 2017 a business was born.
Fast forward to 2019, this has been quite a year for LaurenSPINZ! Lauren participated in the ten year anniversary of Raw Artist Showcase Los Angeles. As one of the participating artists, the team was engulfed in the creative energy that can only be found in the City of Angels. LaurenSPINZ also celebrated and supported women as a vendor for “Badass Women’s Luncheons” held throughout the year. In October, LaurenSPINZ was selected as a featured artist for the Macy’s marketplace at their Los Angeles flagship, Century City Mall and a second location in Orange County. This was indeed a challenge and an honor for which we are grateful. Throughout this year, LaurenSPINZ has connected with amazing humans and is ever thankful for your support. LaurenSPINZ will continue to evolve, expand and offer products made with integrity, intention and love.
Has it been a smooth road?
It has not been a smooth road. The challenges include understanding my customer base, marketing and getting the word out, and managing inventory. One of the biggest hurdles is running the business while managing the creative aspect. Lastly, it has been critical to find a balance between the business, Laurenspinz, and my personal life.
So let’s switch gears a bit and go into the LaurenSPINZ story. Tell us more about the business.
LaurenSPINZ is a Los Angeles based company that specializes in handmade jewelry. As the owner, I design each piece to incorporate the healing energy of specific crystals and stones. I primarily work with amethyst, citrine, clear quartz, rose quartz, tiger eye and moonstone. I am attracted to these stones because of their properties. Citrine promotes a positive outlook and helps attract abundance and success. Rose Quartz represents love, self-love, and beauty. Amethyst is my birthstone. Amethyst is associated with intuition and helps me stay spiritually balanced.
LaurenSPINZ is known for unisex beaded bracelets that can be worn singly or in stacks; necklaces and earrings.
I am very proud of transforming my hobby into a business. I started with pop up events, progressed to artist showcases, and eventually was featured in a big box retailer.
The integrity and authenticity of my work set me apart. I only use natural stones and crystals in my pieces.
How do you think the industry will change over the next decade?
I see more people gravitating toward holistic lifestyles including meditation, collecting crystals, and yoga. I think people will continue to want hand made rather than mass-produced items. The COVID pandemic may encourage people to start business where they can work from home. I hope the support of African American business becomes the norm and not a trend.
- Prices range from $35-$65
- Website: www.laurenspinz.com
- Email: email@example.com
- Instagram: LaurenSPINZ_Inc
- Facebook: LaurenSPINZ_Inc
- Twitter: LaurenSPINZ_Inc
Joel Nunn Sparks; Reynold Jenkins