Today we’d like to introduce you to Laurel Mintz.
Laurel, please share your story with us. How did you get to where you are today?
I fell into entrepreneurship when I had to run our family business a year out of school. My father had become ill, and I had to make sure that our family could survive.
I was 26 and had a team of 60 and ran two 20,000-square-foot custom retail shops. It was definitely trial by fire, but I learned about buying, merchandising, marketing, sales, advertising … you name it. I even baked cookies in store for big events. When my dad recovered and I was able to step away, I was asked to consult for other retailers I had developed relationships within the time I ran the showrooms.
In 2007, I partnered up with a friend in San Francisco who ran a venture fund, and we worked to put together projects for our clients and get them off the ground. It was really exciting. A few years later, I was asked to be a founding member of the Los Angeles Consulting Group (LACG). That was a great partnership, but the firm was focused on financial services, so I exited and began Elevate My Brand.
At that point, I had realized what I was good at and, more importantly, what I wanted to do and for what kind of clientele. And I never looked back.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I always remark on how something so scary (my dad’s illness) that I thought had derailed my life/work path actually set me on the exact right path. It’s hard to believe in yourself sometimes but I feel like the success of my company is proof that the universe has my back.
So let’s switch gears a bit and go into the Elevate My Brand story. Tell us more about the business.
At our core, we are a Digital Marketing & Live Events Agency. We exercise a unique offline and online marketing methodology that provides innovative, creative solutions for new, emerging brands and well-established companies. We specialize in helping both business-to-consumer (B2C) and business-to-business (B2B) clients gain the attention and exposure they deserve within their niche markets, regardless of their size or stage of operational growth.
Since our founding in 2009, hundreds of clients have taken advantage of our approach to developing and executing perfectly tailored strategic marketing initiatives to elevate their brands. From rebranding to product launching, from online marketing to developing a social media presence, EMB’s solutions open new markets, expanding our client’s consumer base and increases their visibility and profitability.
And we have a lot of fun doing it too.
- Address: 4130 Cahuenga Blvd. Suite 115,
Toluca Lake, CA 91602
- Website: www.elevatemybrand.com
- Phone: 8184529880
- Email: email@example.com
- Instagram: /elevatemybrandLA
- Facebook: /elevatemybrand
- Twitter: /elevatemybrand
- Yelp: /elevatemybrand