Today we’d like to introduce you to Laure.
Thanks for sharing your story with us Laure. So, let’s start at the beginning and we can move on from there.
My daughter and I moved to California so she could attend college, there wasn’t really any hot yoga that we liked out here at that time so we opened a place of our own. We had been living in Arizona and studied with Sumit from Sumits yoga, he taught a style of hot yoga that was far better than any yoga I had ever done. I was from Boston and had done Baron Baptiste yoga but knew nothing about Bikram yoga. Sumit taught a style of yoga that was a combo of power and Bikram yoga, to me it was far superior to both styles of yoga. Initially, I loved this style of hot yoga because I lost weight without even trying, then I became absorbed in the meditation aspect of the practice and that’s what kept me coming back for more, it has really changed my life
We moved to Malibu in 2010 and opened our first studio on the PCH, it was called Hot Vinyasa Yoga, we heated to with steam heaters and space heaters to get the temperature to 104/105º F. People loved it! Many Pepperdine students attended classes and because of our location in Malibu, we became a favorite with celebrities as well! I named the studio “Malibu Sun Yoga” after the color of the paint we used on the walls.
Eventually, that property was purchased by another owner and I moved the studio to Woodland hills.
Has it been a smooth road?
As a small company, we face many obstacles, getting people to understand that yoga is not the same as a fitness class is one of the biggest. Many times people go to the gym or do kickboxing so they place those activities in the same category as yoga. The biggest benefit of yoga is meditation. Hot yoga has a tremendous amount of physical benefits as well but trying to explain what meditation is and how it can benefit you can be challenging. We will often stick to describing the physical benefits of yoga to new students and continue to mention the benefits of meditation. Some people can grasp it more easily than others.
Advertising is also difficult, to reach the right crowd with measurable results. Sometimes we will get compared yoga studios and franchises worth 80 to 90 million that are owned by private equity organizations. This is flattering on some level but pales to the reality of our $6400 monthly budget.
So let’s switch gears a bit and go into the malibu sun yoga story. Tell us more about the business.
At Malibu sun we specialize in teaching hot vinyasa yoga, every class is a great one and you can expect to feel much different when you leave the class compared to when you came in. We steam heat the room for a pleasant and relaxing environment, the class is always challenging for beginners to advanced.
The added humidity keeps your skin and airways well hydrated even though the room is heated, its also important drink plenty of water to stay hydrated and wash impurities out of your system. You should drink a gallon of water a day. Sweating not only feels good it releases Dermcidin from the sweat glands, which has antibiotic properties protecting your skin, the sweat should be left on the skin and not wiped away.
The class consists of yoga poses which are high intensity and low impact to protect your joints and cartilage, we alternate the tempo of the class to keep your heart rate in fat burning mode, creating intervals of fast and slower paced motion.
Your lungs are conditioned to be stronger and more efficient, your balance, flexibility and stamina increase. The most important part of the class is not the physical asana, you can go to any gym and “work out”. The class is a meditation from beginning to end. I myself started going to class because I lost weight, became more flexible and found relief from back pain. The biggest benefit that sets us apart from other forms of fitness is the meditation that will help you calm the emotions to get through difficult times, learn to concentrate better, sleep better and that is just to name a few.
How do you think the industry will change over the next decade?
We are currently looking for help from a fiscal sponsor to keep hot vinyasa yoga alive and accessible in terms of location and pricing. Unfortunately, large corporations will take over yoga completely escalating costs and narrowing choices for the consumer.
As a nonprofit, we want to continue to offer reasonably priced hot yoga and community-based teacher training as well as deeply discounted prices for female veterans.
- $20 per class – discounts for students 25 years old or less
- $89 for 10 classes in 1-month autopay
- $108 for monthly unlimited autopay
- Address: 21789 ventura blvd
woodland hills ca 91364
- Website: www.hotvinyasayoga.com
- Email: firstname.lastname@example.org
- Instagram: malibu sun yoga
- Facebook: malibu sun yoga
- Twitter: malibu sun yoga at hot vinyasa
- Yelp: malibu sun yoga