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Meet Laura Schaack of Tattd

Today we’d like to introduce you to Laura Schaack. 

Hi Laura, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve been obsessed with tattooing since I can remember. I started planning my first tat well before I was of legal age to get one, but for me, it was never a thing to look badass or tough. I though it was an exceptional thing to wear art on your body, something that lives with you always, that you can’t take off. It’s not like a clothing style or a framed art piece you can switch out, but it has to be something that is so intimately ~you~ that you want it to become part of the skin you live in (essentially) forever. 

Fast forward, after moving to New York at 17 and bartending my way through college, I fell into the tech industry completely by accident. Like many recent grads, I had no idea what I wanted to do with my degree and charmed my way into an entry-level job working with European startups that wanted to open an office in the US. 

After a taste of the tech world, I was hooked. And it wasn’t long before I had aspirations to start my own company. The concept of Tattd came to me so easily, as if divine inspiration. Every time I was looking for a new tattoo, it took ages to find the right artist for the piece. Meanwhile, deep in the Brooklyn scene now, I knew so many tattoo artists that do AMAZING work but are wildly under-recognized because they don’t follow the popularity contest that is social media. Enter: Tattd. It made so much sense to help people find artists and help artists get paid, especially since all of my friends fell under one of those categories! 

Today we’re 10K strong, but still at the beginning of our journey. We have an incredible team, great partners, amazing artists backing us, and get to talk about tattoos all day! It doesn’t get much better. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
If anyone has said that they’ve had a smooth road as an entrepreneur, they’re lying! The journey is equal parts struggle and equal parts totally worth it and rewarding af. I could go into all the struggles of launching an app, building a team, fundraising, etc., but a struggle that’s been relevant throughout the entire journey is separating the success of my business with my self-worth. I continue to have to tell myself: If my business fails, it does not mean that I am a failure. Those are mutually exclusive. That mentality allowed me to power through the tough days and still wake up as my best self and show up for my company and my team, even in moments where it feels like everything is crashing down. 

As you know, we’re big fans of Tattd. For our readers who might not be as familiar, what can you tell them about the brand?
Tattd is a platform for the tattoo community to connect. Clients can do an advanced search for their ideal tattoo artist, find inspo and book their next tattoo. Artists can get new clients, connect with other artists, knowledge share, and more. Our mission is to empower an industry that so many overlook and perpetuate the artistry, the culture, and the people that made tattooing what it is today. Tattd is a first of its kind, so we have a long road to go as the first that are paving it; I’m most proud of the team I’ve built, who are wildly dedicated and see the vision 100%. 

What matters most to you?
Something I’m always thinking about is staying authentic to the community I’m trying to serve. Tattooing has always been a bit of a counterculture, and I’m not here to push any unnecessary changes onto the industry. I genuinely want to help make the lives of tattoo artists and people that love getting tats as easy and seamless as possible. I’m committed to building a product that people want and will love using, not something I’ve decided they need according to the trends of the tech world. Through my team, my ambassadors, and my community that I surround myself with, I try to keep a constant, close dialogue with potential clients and tattoo artists so that I know that I’m going the right direction and building something that’s true to the community. 

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Image Credits

Olga Vallejo
Savannah Ruedy

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