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Meet Laura Leiva

Today we’d like to introduce you to Laura Leiva.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always loved writing — especially when it came to beauty + fashion. As the editor of my high school yearbook, I got bit by the journalism bug and decided to pursue that path in college. I graduated with a journalism degree and a minor in marketing.

As a copywriter, the experience and education in journalism and marketing has been so essential in growing my business and allows me to identify with the business side of things, but also understand how to tap into consumer needs and wants.

I’ve been a freelance writer since 2012, but it wasn’t until the start of 2018 that I really took my business into a different direction. Considering my passion for skincare and beauty (of course, I still love fashion!), I decided to focus on working with clients in the skincare industry, and I’ve loved every minute of it.

As a copywriter + content creator, I work with skincare brands creating blog posts for their website (a must), product launch copy, website content, newsletters, and emails.

Being passionate about skincare helps me work with clients creating copy that appeals to consumers (because let’s face it — I am one!).

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Is running a business without stress? Nope. Not at all! Owning your own business comes with ups and downs. Uncertainty and doubt.

Though I’ve been a freelance writer since 2012, it wasn’t until early 2018 that I really turned things around and became more focused on my services. I loved skincare and decided that was the path I really wanted to pursue — now I’m happily growing my business while writing on topics that I love and enhance my own personal knowledge!

There are always days where I question myself. Am I good enough? Am I doing enough? How do I market myself to reach even more clients?

To get through those moments, I make a latte, turn on my Spotify, and get back to writing — taking action is usually all it takes to blow away those moments of self-doubt.

We’d love to hear more about what you do.
I’m a copywriter + content creator for skincare brands and businesses. I specialize in creating blogs, which are really important for helping your brand stand out and keeps you ranked higher on search engines.

I also help create product launch copy, newsletters, email copy — if you need a copy, I’m always happy to get it done! My services + rates are all customized based on your needs because no two businesses are alike!

During a consultation call, I’ll listen to your needs and concerns in order to draft up a project proposal that hits on all the points you mentioned and then send it over for review.

Once we decide to work together, I’ll get started creating content that builds your audience and boosts engagement (which means $$$ for you)! I love writing about skincare. I also love working with brands that create quality products and are fun to interact with — makes my job even better!

What is “success” or “successful” for you?
To me, success is being fulfilled with something I am doing. In a business aspect, I’ll feel like I’m making a mark when I have a list of client referrals and a totally booked calendar.

Success also means freedom — which is what I wanted when I started my business. So in that respect, I’m already successful! One thing I love about my business is the options are endless. I can do anything I set my mind to.

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