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Meet LaTonya Carmouché of Tonya Carmouché Public Relations – TCPR

Today we’d like to introduce you to LaTonya Carmouché.

Thanks for sharing your story with us LaTonya. So, let’s start at the beginning and we can move on from there.
I have always been a person who simply wants the best for everyone. I have a passion for writing and advocating for others to fulfill their dreams. I want people win. For years I did not know how to utilize my talents and pursue my passion at the same time. In 2010, I volunteered to work a celebrity basketball game, Hoops 4 Hope LA, hosted by my friend and former NBA player, Juaquin Hawkins. I wrote press releases and looked for ways to promote the event. A way to utilize my talent and skills for writing found me! I fell in love with the process and continued working with Juaquin after the event was over. Juaquin has a phenomenal testimony regarding him suffering a stroke, then overcoming all odds and returning to the basketball court. His story encouraged me and I was certain it would encourage others so with his permission, I began pitching him for appearances, speaking engagements, and interviews to speak about his journey.

Along the way, I caught the attention of other celebrities. I was told my work ethic, my integrity, my professionalism was admired and they asked how could they be on my roster. I had no idea what they were speaking of, I was merely helping a friend. Someone told me you are performing public relations duties and should be paid for your efforts. I was in love with what I was doing, so I created, TCPR, a small public relations boutique. My education is in Health Care. I was working full time for a large healthcare organization, so my daytime was limited. I had to be very selective of my clients and I would only accept clients I truly believed in. Meaning, they were willing to put in work and they produced work I felt comfortable and proud to represent. I was blessed with not only a former NBA player, but an Emmy nominated actor, a legendary actor, a multiple Grammy award winner, a platinum recording group, and other incredible notable talents. The experience was an incredible blessing. I was able to secure talent performances on award shows, features in international magazines, interviews on syndicated shows, and so many paid speaking engagements, appearances, etc.

In 2017, I stopped taking on new clients and walked away from a few others. I vowed my allegiance to the remaining clients and I will continue to serve as their PR representative until God says otherwise. In 2018, I began to look at myself, really look at myself. I had a long list of accomplishments that I helped others reach but I neglected myself. I began journaling and backtracking my steps to find out where was it that I lost sight of myself. I turned that into a book, “The Fat Genes Are Talking”, released it on Amazon and finally began rooting for myself. Today with a much lessened roster, I self promote myself as an author. My new journey is to continue helping others reach their God ordained purpose but this time help myself as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I have endured many struggles. Some were self-inflicted struggles and others are just roadblocks Hollywood, or the “powers that be”, set up. Personally, I felt that I could not offer what other well know publicists were able to offer because eight hours of my day was dedicated to health care. I struggled with accepting payments, so much so, it became comfortable for clients not to pay me for my efforts. Years later, I was told by several respected people, as well as other paid publicist, that I had outworked many others, over delivered to a few of my clients that other publicist declined to work with because they were not already making headline news. It was a wake up call and a tremendous learning lesson. We all must know our worth and only accept what is rightfully ours. The thing that made my PR boutique unique was that I always operate with honesty and I was never money hungry. With any task, I will earn my due. I had to overcome the struggle of valuing my own worth.

As far as Hollywood goes, if my client was not on a reality show fighting or airing all of their dirty personal laundry, it was difficult to get the attention of media, television, or even walking certain red carpets. It was aggravating because I was offering genuine talent! Legends even, and I constantly received “No’s” or worse, I was ignored when I pitched clients. I had to work early hours, late night, and practically beg people to just hear me out. We eventually received “yes” responses, but the work it took for me to get people to see the greatness I had to offer was unnecessary. The larger PR firms that are often hired to run events have no clue as to what authentic talented people of color look like. If they are not trending on the Shaderoom or one of Wendy Williams hot topics, they don’t know and they use their power to decline and put roadblocks up for what the world is missing and needs. The struggle with me being an author goes back to me seeing my own worth for myself. I was never one for the spotlights. I am most comfortable behind the scenes. I continue to receive incredible feedback on how great my story is, how it is so relatable and so inspiring. I have to work daily with acknowledging and accepting now is my time to fulfill my God-given purpose. It is my time to shine.

Please tell us about Tonya Carmouché Public Relations – TCPR.
I continue to represent incredible talents. I secure appearances, interviews, speaking engagements, etc. to help promote whatever project they are working on now, as well as keep their name and legacy relevant in the entertainment world. I am most proud of securing spots on national and international shows (television and radio), magazines, and seeing clients been with complete joy with having reach a goal. Knowing I have played a part in a person’s success makes me proud. What sets me apart and what I am known for is my no nonsense work ethic, my ability to be patient and professional with everyone, my genuine interest in my clients, my honesty, my dedication, and my loyalty to my clients.

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood would be living a carefree life. My neighborhood, Lynwood, CA had a mix of nationalities and races and everyone got along. Life was peaceful. Another favorite memory is when I would create greeting cards for my grandmother, and she would smile. Her smile made me smile. Seeing that I made my parents proud is another favorite childhood memory. I have lived a blessed life, there are too many favorite childhood memories to list.

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Image Credit:

Sir Jones Photography

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