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Meet LaSherry “Joy” Mckinney of Family Beauty Secrets Products

Today we’d like to introduce you to LaSherry “Joy” Mckinney.

LaSherry “Joy”, we appreciate you taking the time to share your story with us today. Where does your story begin?
I got my start 14 years ago as a beauty consultant. After graduating college, I knew that my calling was to own my own business. In 2015 my mom and I founded Family Beauty Secrets Product a natural, handmade hair care line that puts healing the hair with natural ingredients priority. In 2017, I quit my 9-5 to go full force at getting Family Beauty Secrets to its fullest potential. Late 2019, I joined forces with two other powerful women to bring the culture Fro Bar Health and Wellness Center. An organization that provides small local businesses a space to network and display their merchandise to the community. My ultimate goal is to open a chain of beauty supplies and salons that houses natural hair care products and other holistic essentials created by African American businesses.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road has not been smooth. Entrepreneurship has its highs and lows. During one of my most prosperous seasons, I struggled with imposter syndrome. That moment taught me so much about myself and forced me to take space. After reflecting, meditating, and talking with GOD I was reassured that I deserve all of my rewards.

Appreciate you sharing that. What should we know about Family Beauty Secrets Products?
Family Beauty Secrets Products is dedicated to providing high-quality natural hair care products for ALL textures. Our brand emphasizes healing each hair strand from follicle to ends. Our mission is to help our hair care community understand that healthy hair is GOOD HAIR and that every texture is beautiful. With over 3,000 products sold and with 100s of satisfied customers, Family Beauty Secrets Products has proven to provide high-quality products that has healed alopecia, dermatitis, psoriasis, eczema, and postpartum hair loss. What sets us aside from other brands is that we stand firm on healing. We go as far as to offering free hair consultations with every purchase. FBSP understandings that hair care isn’t a one for all type of deal, so we are also able to customize our ingredients according to our client’s needs. My most proudest moments are when I get testimonials from our clients who’ve suffered from hair loss conditions. Learning that after using my products, they were able to achieve results that they’ve longed for is fulfilling.

What would you say have been one of the most important lessons you’ve learned?
My most important lesson was learning that this business is GODS. Once I completely let go and let HIM take control everything went uphill.


  • $80.99 (The Total package) full collection
  • $29.99 (Liquid Gold Hair Growth Oil) (#1 saler)
  • $48.99 (Beauty combo Leave in Conditioning Detangler and Liquid Gold Hair Growth Oil)
  • $12.99 (Repair conditioner)
  • $11.99 (Sulfate free Coconut oil/Mint shampoo)

Contact Info:

Image Credits:

Personal photo – Bryant “Black Magic Allen” Product photos- Ashley Byrd

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