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Meet Lara Schmoisman

Today we’d like to introduce you to Lara Schmoisman.

Lara, please share your story with us. How did you get to where you are today?
I came to California, straight from university in Buenos Aires, speaking absolutely no English. I’m completely self-taught, can’t you tell from my sexy accent? After working for different mediums agencies and learning the industry, I decided to start my own, The Darl. Today, I have an entire team working remotely with our clients as well as myself. My newest endeavor has been building my own personal brand.

Has it been a smooth road?
I’ve had to be scrappy –– earning my right in the industry. Proving that I can get the job done regardless of my non-American education, ethnic background, or imperfect English language skills. So no, it hasn’t been smooth—but it has been worth it.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
The Darl is a boutique agency, we work with unique start-up and brands who want to change or strengthen their images and find there why. We use an ecosystem format, like an ensemble, different parts working together, so I think that sets us apart from others. We work 100% remotely yet still consider one another family and I’m proud of that. We have a flair to us, it’s simple and classic with a bit of edge.

My personal brand is focused on helping other entrepreneurs and individuals find their voice and their own edge while offering professional support.

What were you like growing up?
I always had an edge—a combination of sassy, sarcastic, and classic. A little outspoken, but I learned it opened doors. Listening to the radio was my biggest companion. Whatever I did, was with a soundtrack. Watching movies and TV were a huge influence on who I am today. I have always been fascinated by storytelling and how people communicate.

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