Today we’d like to introduce you to Lance Rodriguez.
Lance, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My passion for music began with ACDC. I was eleven years old when I wanted to shred on the guitar like Angus Young. The guitar was my first love, but what really sparked my interest was songwriting because I was able to craft words in a way to tell my story, my perspective.
I moved to Santa Barbara to pursue music and school at 18 years old. Although performing on a stage has not come naturally, I have always been one to push myself out of my comfort zone. There is no better feeling than being up on stage and I am fortunate and thankful for the opportunities that I have had to perform.
One of the most recent changes was that I put my confidence and career in the hands of my good childhood friend Omar Hernandez. As he gained my trust, I then signed with him as his first client and we have been working together for over a year. Omar is finishing up law school and has been a rock for me to be able to focus heavily on my music. I know I made the right choice in working with him because he always has my interest in mind and I trust he will make the right decisions for my career.
Ever since we started working together, I have been able to focus fully on the music. Now, I spend all the time I can writing and producing. I have been working to release new music and build my skills to produce my own work. The consistency is close, 2020 wasn’t the year people thought it’d be. For me, it’s a time to keep my head down and grow myself.
Has it been a smooth road?
The road to being an artist is never easy or smooth, but it has been fun and a lot of hard work. I have put many hours into building my sound and live performance. While being a full-time student, I made enough to support myself from weekly music gigs throughout college. After I graduated, it has been nonstop balancing music and work. The goal is to be creating and being an artist full-time. My current struggles are definitely on the financial side. Another struggle is trying to create your sound without a full team. I play guitar, sing the vocals, and now want to learn how to produce my music so it has a more full and complete sound. Every day I am learning more and that is what keeps me going.
Please tell us about you work.
I am a songwriter, singer, and guitarist who has constructed a business around live performance, audio recording, and content creation. I live my life by a phrase that resonates with me, “live never lies.” This moto sticks out to me because I believe that the artist is as good as their live performance. All team members involved have an artistic vision that is driven by their passion for this industry. From there stems a hardy work ethic to achieve our goals. Our style of art and professionalism is what sets us apart. Like many artists who are on their way, we are restless, hopeful, and creative. Let’s be ourselves!
How do you think the industry will change over the next decade?
I believe the industry we are currently in is one more geared towards the artist creating their own business and team. Over the next 5-10 years, I will be perfecting my production and songwriting keeping in mind the true goal of a world tour. As I begin to learn more about the industry, I’m starting to see the route it takes to achieve such touring and recording goals. Sometimes I wonder if it’s more advantageous to try and predict the changes or just be neutral so that I can see the major shifts. All and all the music industry will evolve quickly like it always does. I’ll be ready to adapt with it.
- Email: email@example.com
Sukhi Mehat @mehatsukhi IG
Arman Sandhu and Omar Hernandez