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Meet Lance Bowling of Elite Reels in North Hollywood

Today we’d like to introduce you to Lance Bowling.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Before I started working in the entertainment industry, I ran my own marketing company and held sales positions for over 10 years. I moved to LA on a whim and decided to start over and follow my dream of getting behind a camera. I say “start over” because I literally did – I worked my way up as a PA, Assistant Camera (AC), and now work solidly as a Camera Operator and a DP.

In addition to working in TV and film, I started dabbling in corporate video and produced a variety of content for some amazing clients. Which combined my Marketing background and production/camera experience perfectly, which then led to the start of Elite Reels.

Since Elite Reels was founded in 2010, we have had an amazing ride, working with incredible companies (Microsoft, Nike, Patron, Honda, IMAX, and more) as well as collaborating with Digital Media Houses and Marketing Firms all over the country. I love what I do, and I’m so happy that I followed my heart 10 years ago. Looking forward to 2017, as we have some really exciting projects in the works.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No business ever is a completely smooth road in my opinion. We have had our share of ups and downs (luckily, more ups than downs). One struggle that I think everyone that works in live events can agree with is that they are unpredictable at times. There are a lot of unknown variables that come into play and sometimes that throws everyone for a loop. You can produce and plan all you want, but at the end of the day, some things are just out of your control. Luckily, I’ve got a great team behind me and I always choose to focus on what I CAN control. At the end of the day, no matter what, I will know that I did my absolute best to deliver for my client.

Elite Reels – what should we know? What do you guys do best? What sets you apart from the competition?
Elite Reels is a Corporate Video/Live Event Production Company. We can do anything from producing web content and commercials, to live event production. What sets us apart is that in-house, we have an extensive gear list including cameras, lighting, grip, audio, and LED walls/projection. That means with one call to us, we can produce your social media content and do the AV for your marketing conference. There is no reason to call anyone else. In addition, our marketing and production experience allows for a seamless project from start to finish.

What moment in your career do you look back most fondly on?
My proudest moment so far was a collaboration with BeCore, an LA marketing company. We were tasked to produce a 7-minute video documenting a 22-day time lapse build of Cirque du Soleil world premiering Kinect for Microsoft. After filming for twenty-two days, post processing 60,000 still images and editing for 40 hours straight, we delivered our rough cut to the client and received literally no notes. It was an incredibly tiresome, long shoot and edit, and the client couldn’t have been happier.

Contact Info:

  • Address: 12547 Sherman Way Unit i
    North Hollywood CA, 91605
  • Website:
  • Phone: 818-430-6427
  • Email:
  • Instagram: elitereels
  • Twitter: Elite_Reels

Image Credit:
All photos taken by Lance Bowling.

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