Today we’d like to introduce you to Laine and Vajra Foreman.
Laine and Vajra, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As brothers who grew up very close, it’s hard to say where our story began. We have been collaborating and dreaming up projects since as far back as we can remember.
From the perfect tree fort to the dream house with slides connecting each room… haha… we’ve thought of it all. Throughout our early twenties we pursued our own creative disciplines, but when we both moved to LA in 2013, we decided it was time to join forces again and start exploring a serious collaboration.
We both had been working with metal and design in different ways, and so we felt it was only right to combine our expertise and create a metal-centric furniture design company. That was the birth of Foreman Brothers Design and the rest, as they say, is history.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Anybody who has owned their own business knows that the first few years are full of bumps in the road. The learning curve is steep, and you gotta be on your toes if you’re going to make it. For us, we were able to rely on our strength as family and our shared knowledge to problem solve as a team. It really helps when you are able to rely on your partner!
Probably our biggest struggle was learning how to get our products to be seen and easily purchased by consumers. As artists/craftsman, it’s natural to believe that all you have to do to be successful is to make a beautiful, well built and useful product. Unfortunately, though, you quickly learn that this is only half the battle. If you don’t spend the time and money to market and promote properly, nobody will ever find it.
So, as you know, we’re impressed with Foreman Brothers Design – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Foreman Brothers Design is the culmination of our shared artistic passions and our own personal disciplines. We both have unique skills that we bring to the table when designing and building our furniture and we rely on our connection as brothers to work out the challenging bits. Creating truly authentic and handmade pieces is fun, but its also hard work!
We are known for creating furniture and home decor that is metal-centric, unique and minimal while still being highly functional and extremely well built. Our clients know that a piece from us will last a lifetime or more. This past year we were awarded “Most Innovative Furnishings Design” by ASID at WestEdge Design Fair. We are extremely proud to be honored by such a prestigious organization.
What sets us apart is our understanding of the materials we use. So many design studios have great ideas that don’t translate well to the real world. The end result is a product that looks nice but doesn’t function properly or last the test of time. We design and build in house using knowledge we have gained from years of building and fabricating.
This way we are able to ensure that our pieces will be both designed and built in the most functional way possible.
So, what’s next? Any big plans?
We have many plans for the future – too many to go through here. We are dreamers after all and can really get carried away if we get started… hahaha.
This year is definitely exciting for us though! We are doing some shows in New York, which is a first for us, so we are looking forward to bringing our design style to the East Coast!
As for long term plans for the future… we can only wait and see. We love what we do and intend to keep creating and innovating for as long as we can. Keep an eye on our website to see what we have in store!
- Address: 5600 W Washington Blvd
- Website: www.foremanbrothersdesign.com
- Phone: 7735745297
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/foremandesign/
- Facebook: https://www.facebook.com/foremandesign/
Ashley Randall Photography