Today we’d like to introduce you to Laura Wong.
Laura, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been a creative spirit. My professional background is in performing arts and connecting with people, not necessarily design/visual art. I grew up on the central coast of California, which is full of natural beauty. I knew from a very young age that I had a unique connection to the earth around me. I was always a Witch, and once I figured out that’s what I identified as (thanks 90’s teen witch movies!), I knew that was my truth.
I launched Lady Moon Co. in 2017, after being an actor for many years. My first designs were things that I wish I had access to growing up (the only witch related apparel that was available when I was young were bloody devil pentacle tee shirts at Spencer’s Gifts). Witchcraft famously has a long, long history of being misunderstood…to put it lightly. I didn’t know any other Witches until I started this brand. To be honest, I didn’t always feel comfortable talking about it with other people. Helping hold space for a HUGE community of likeminded witches has been one of the great joys of my life.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There were literally struggles from the start. A good friend of mine and I had a falling out a few days before I launched. I’ll spare you the details, but let’s say I’ve learned a lot about mixing friendship with business. I think when you find your purpose and get your vibe right, you shake the bad apples off the tree. The most difficult thing I deal with is balancing my personal spirituality with my business- since the two are literally intertwined. Making sure I stay authentic and give myself space to be away from Instagram/social media, which is the main way I have grown Lady Moon Co. It’s a necessary evil, and real easy to get sucked into.
Please tell us about your work.
Lady Moon Co. is everyday apparel and accessories for modern witches. Our goal is to provide representation for witches in a casual way. Our designs are meant to be seamlessly integrated into “normal” society with the hope that this helps de-mystify witchcraft, so it’s no longer such a scary thing for people. The education is the cherry on top for me. I have people come to my booth at events all the time not realizing it’s “witchy”, and staying to have positive conversations about the lifestyle. More often than not, they have real questions, and I have answers.
A lot of my designs end up being playful, with deep meaning behind it. For example I have a “she is risen” design, which is a play on the Christian “he has risen”. It’s meant to highlight the divine feminine and deeply Pagan origin of Easter. But on the surface, it just looks like Moon Jesus. I like to play on what people’s perception of witches are, and do something unexpected.
I’m proud of the fact that I’ve created a voice for myself and others like me. I don’t think I could do this if I didn’t feel like I was making some social impact. That’s also why I think people respond to us. We are a part of a growing community where women supporting other women and female identifying creatives. There’s a lot of people tearing each other down, and we aren’t here for that.
If you had to go back in time and start over, would you have done anything differently?
I wish I’d have owned my power sooner. It’s easy when you are starting out to have imposter syndrome, or think that what you are doing is impossible. It is not!
- Website: www.ladymoon.co
- Email: email@example.com
Lady Moon Co.