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Meet Kristine Amarillo of Tale for Esther in Downtown

Today we’d like to introduce you to Kristine Amarillo.

Kristine, please share your story with us. How did you get to where you are today?
I grew up in a small town called Salinas, CA which had very little art or fashion influence. I remember getting inspiration flipping through outdated fashion magazines from Goodwill. I’ve always been into sketching so I would spend hours sketching figures and clothes and I secretly knew that fashion was going to be my life.

I didn’t know that fashion design was a career choice until an art teacher brought me to see a fashion show in High School. There and then, a dream sparked inside me, the need to create clothes. There were situations and people who discouraged me from pursuing it until I took a leap of faith, dropped out of college and enrolled at FIDM here in Los Angeles.

After college, I worked in various companies in production & manufacturing, design and as a patternmaker/technical designer. I am currently working in the industry as a Technical Designer while I manage and build my clothing brand.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being an independent designer has many challenges. There are times where I had to decline or withdraw from a certain project or show because I wouldn’t be able to commit financially. There are moments when I wanted to take on opportunities to expand my brand, but I didn’t have the financial back up to sustain it. And because my resources are limited, I trained myself to solely rely on my skills. Every night I studied garment construction and mastered pattern-making. I’ve become so good at it that other designers have approached me to do their technical designs.

With a background in business management, technical and design, I’m able to merge all my skills in building, creating and managing the TFE brand. My designs are pattern-drafted and cut by hand. I work with a few local sewers, but I’m very hands-on with the design process. It takes a lot of tenacity to build a brand from scratch in a very fast-paced industry that we’re in while working a full-time job simultaneously.

Tale for Esther – what should we know? What do you guys do best? What sets you apart from the competition?
I’m a Los Angeles based fashion designer & pattern maker.

Tale for Esther is a brand that exemplifies femininity and romance for a modern woman. Established in 2014, the collection spans from Special Occasion gowns and elegant evening attire to bold luxurious Ready-to-Wear separates. The Tale for Esther brand is dedicated to creating a story which embodies handcrafted details, flawless fit to make every woman feel and look beautiful.

Bespoke Bridal by Tale for Esther was launched in 2017, it captures the soft femininity and romantic silhouettes for the ideal bride to be. Our wedding dress embodies the ethereal and dreamy aesthetic of the brand, a mixture of decadence and comfort. Each dress is custom made to perfectly fit your shape and designed to express your personality using luxurious fabrics and handcrafted details.

I am proud that my clothes are designed and handcrafted in Los Angeles. Our mission is to provide handcrafted clothing made in the USA. We believe in ethics, quality, waste reduction and supporting local artisans in making sustainable and wearable products. Our vision is to empower women to embrace their femininity and confidence; to be beautiful and confident in their own shape and skin.

What moment in your career do you look back most fondly on?
Throughout the four years, my brand has been exposed to many magazine features, magazine covers and fashion shows. One of the many proudest moment was when Trina Braxton was photographed wearing my dress as a magazine cover for Bronze Magazine July 2017 issue and Amina Buddafly was photographed as well the following issue after that.

Contact Info:


Image Credit:
Luvgen Studio, Takata Photography, Amina Touray, Jared Nieman, Larry Brownstein

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