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Meet Kristin Longstreet of HotrollerGirl Productions

Today we’d like to introduce you to Kristin Longstreet.

Kristin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It all started in the early 80s when my mother, who was always in hot rollers, did not embrace my unkept hair. At the tender age of five, I owned my first can of Sebastian Shaper hairspray and was styling my hair into a polished pony with twin beaded hair ties and practicing Frnch braiding on my “Little Miss Dress Up Doll’s” hair, later becoming the makeover queen at every slumber party. By the age of seven, every sleepover turned into my beauty room with beauty treatments, snacks, catching up on life and gossiping about the latest drama from school. At this point, the concept of HotrollerGirl Productions was in the making but not fully realized.

At seventeen, I immersed myself into a fast-paced, hectic and fun environment working for NBC24, managing 14 phone lines while assisting two managers and providing help to support the entire staff. I learned a lot about coordinating, customer service, the amount of make up used on set and the most exciting part– hair checks before the news anchors went on air.

With graduation approaching, it was important that I stayed in my happy place, so signed up for the Chico Beauty College program at Butte Community College in Northern California. The first day of school, I was hooked and was completely immersed in my passion for hair, especially collaborating with the fashion department during runway shows. After graduating, I taught at CBC during the day and worked as a hairstylist by night, for eight consecutive years.

During that time, hurricane Katrina hit New Orleans and I wanted to contribute. Partnering with Red Cross, I coordinated my FIRST ever event in CBC’s parking lot, raising thousands of dollars to aid victims in need. From haircuts, face painting, dance parties and car washes, it made the news and created a buzz. It felt great to help others and I learned that I love leading teams, which led to many more opportunities. The next BIG opportunity I received was from FOX30, coordinating the backstage beauty department for “So You Want to be a Star,” a singing competition show. I was responsible for staffing and creating looks with beauty sponsors, including wardrobe.

Actively leading events, beauty teams and diving into all things education, I knew it was important to rely on a brand to perform, be consistent and give beautiful results. Behold, Redken Professional Haircare. Continuing my education, Redken is a global powerhouse providing the best tips, tricks and tools to take my career to the next level while immersing myself as a Redken Artist during their large-scale events, such as the Redken Symposium. Combining all the facets of my career and making beautiful friendships along the way, I became part of the Sales & Education team for Redken.

Growing my craft and building my portfolio with Redken, I met fellow artist Eylianna Gibson, who introduced me to another program, Tearsheet. We went to a workshop in Miami, fine tuning our skillset specifically while on set. Later, I took these tools and gained momentum while working on a local level, meeting all kinds of creatives such as photographers, models and other beauty professionals– building a network.

It was clear I needed an official platform, as I was in a new wave of growth and the train was not stopping. I believe the cornerstone of any business is building relationships and leveling up together. With the assistance and inspiration from the Redken Ambassador network, HotrollerGirl Productions was born.

First, I acted as the “Backstage Producer” for Los Angeles Swim Week, where I hired all Redken Artists and Tearsheet graduates, building my beauty team. Second, I acted as the “Beauty Coordinator” for Los Angeles Fashion Week. After a few seasons, I was promoted to the “Beauty Director,” where HotrollerGirl Productions currently runs the entire beauty room coordinating with beauty sponsors and ultimately responsible for a roster of beauty professionals in hair, make up, nails, models, photographers, coordinators, educators, influencers, hosts and bringing the designer’s desired beauty vision to life.

I live for the organic rush of an event, the everchanging beauty industry, sharing education with fellow professionals, dreaming and manifesting plans with comrades and those late-night chats of gratitude of how far we’ve all come in life. HRG is here to bring beauty professionals together, coordinating next level events in need of all things beauty.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It was just a long road. Learning to recognize your strengths in the early stages of owning a business, while discovering how to embrace and execute decisions in regard to your weaknesses, made the biggest hurdle. Once identifying those discoveries and choosing the proper solution, everything became much smoother. From behind the chair, in front of a classroom or leading a full blown beauty team– it’s a challenge.

HotrollerGirl Productions – what should we know? What do you do best? What sets you apart from the competition?
HotrollerGirl Productions specializes in all things beauty during editorials, runway events and beauty industry education. From directing, staffing, coaching, producing, coordinating events, to managing beauty professionals– HRG does it all.

With a staff of progressive beauty professionals who continue to refine their education and toolkit, I work with the best of the beauty industry. At times, I find myself in awe of the talent surrounding me, as the community is rich and believes in my vision. As a leader, I am always looking to support my team, especially their individuality and what makes them shine.

What is “success” or “successful” for you?
No matter how busy I am, I always trust that I’m in the right place at the right time. When life feels fluid and good timing seems seamless, that’s when I feel the pinnacle of success, it’s that simple.


Contact Info:

Photographed by Will McGregor

Image Credit:
Adrian Cabrero
Craig Bennett @thecelebatographer
Derrick Bracks @eyenavigate
Tito Viela @titofineportraits
Rico Mejia @ricomejiaphoto

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