Today we’d like to introduce you to Kristin Gyimah.
Kristin, can you briefly walk us through your story – how you started and how you got to where you are today.
Dime has been a dream of mine since I can remember, I just didn’t realize how much I loved nails until I spent years trying to do something else. I spent the past decade working in the fashion industry, working my way up to the position of the buyer at a major international fashion label.
I was doing well and traveling the country for work and making a really good living, but deep down something was lacking. Just before I got married, my then-fiancee, now husband, asked me one day “What my dream job was?” Immediately I blurted out: “To have my own nail salon!” He was surprised to hear this and to be honest so was I. I thought I had given up on my teenage dream and yet there it was.
It was at this moment that I could no longer ignore it, so I decided to strike out on my own, with the support of my “squad,” to fulfill my long-held dream: Create a unique nail experience where both the artist and customer were encouraged to artistically collaborate and have fun. I wanted Dime’s luxury environment to be firmly rooted in authenticity.
I envisioned people from different walks of life meeting under one roof to share their love of nails. Dime is the perfect reflection of my worldview and my love of creative expression.
Has it been a smooth road?
No! But I never expected it to be… Running your own business is so tough. Every day you encounter unexpected challenges, you make mistakes big and small, you gamble with ideas, some pay off, some don’t. You’re constantly learning on the job; my first supply run was a disaster. It was extremely difficult to gauge what I would need and how much of it at a time.
Two SUVs later, I literally ended up with a massive supply situation and about 1/3 of it completely unnecessary. You live, and you learn, you know. I laugh at it now. It’s taken the first three months to find our footing and get the right people in the right positions. I have an amazing team that rides out for me and Dime.
My salon manager Ami, my right hand, has a ton of experience in nail salons and kicks major ass on the salon floor on a daily basis. I have a squad of the most amazing nail artists in the city, and I’d put our customer service, nail care, and their talent up against anybody and every penny I have would be on us.
So let’s switch gears a bit and go into the Dime Nails LA story. Tell us more about the business.
Dime is the nail experience that feels luxurious without being stuffy. We are exactly who we say we are and we stand by that. By maintaining that promise to our clientele, they can come to Dime for the level of escapism and relaxation that they deserve. In offering all of this, we also maintain a competitive price point that allows the many different members of the Dime nation to gather under one roof.
People immediately notice our ultra-modern look and then we back that up with full-service manicures and pedicures, as well as acrylic and hard gel extensions. Ready to fuel LA’s creative side, our collection of talented artists are on hand to help any client curate unique and expressive nail looks that reflect them.
In addition, we add an extra layer on top by providing a selection of extra care services catered to alleviating the stresses of life to help you relax and rejuvenate. These include a blend of amazing tunes, champagne and select beverages flowing daily.
How do you think the industry will change over the next decade?
Dime is hopefully a reflection of where the nail industry is headed. Nail salons should fully embrace what they have always been, not only an avenue for creative expression but an industry built largely of women who hustle and grind to make nails a staple look on their clients. Its time we take hold of that and elevate our industry to be just as respected as the hair and make industries are now.
Nails are an incredible accessory and one of the easiest to play with without a major commitment. Within the next ten years, I think nails will take off just like the make up industry has. It will be more inclusive, attract broader artistry and cutting-edge products on larger supply. Trends will be rooted in a quick and easy add-on art piece to your nails.
I believe that the “press on” will further modernize like Apres is already pushing with their Gel X system, and people will continue to want quick add-on nails to glam up their everyday look.
- “Feelin’ Myself” Gel Mani – $35
- “Brand New” Polish Pedi – $28
- Address: 1086 S. Fairfax Avenue
- Website: www.dimenailsla.com
- Phone: 323-701-1010
- Email: firstname.lastname@example.org
- Instagram: @dimenails_la
- Facebook: https://www.facebook.com/dimenailsla/